Producing great content will only get you so far. It will never lead to traffic, sales, or conversions if you’re not placing it in front of the right people. Digital PR is essential to increasing brand awareness and attracting an audience who will find your content relevant and valuable and will ultimately convert or buy.
Understand your audience
Every campaign begins with researching our clients’ target audience to understand who they are. What are their pain points? Where are they seeking information, and how do we reach those consumers who are seeking this information?
After obtaining this extensive knowledge and understanding of your audience, we are better positioned to acquire that audience through the correct channels.
Engage in the conversation
Once we have an understanding of your target customers, we use this information to find places where they frequent. If they are talking about your industry, product, service, etc., we want to ensure you are part of those conversations. Perhaps you are an online retail brand whose customers are reading their favorite blogs for recommendations on what to buy. Maybe you are a B2B manufacturer who needs to contribute thought leadership pieces to a leading trade publication. No matter your niche our team will find where your audience is visiting online.
We bridge the gap between a person’s interests or needs with your brand’s products and services. In order to do so, we place emphasis on finding quality, relevant content opportunities within your industry.
We develop relationships
Digital PR applies traditional PR values to digital mediums. Our philosophy on outreach is simple:
- Make it personal and authentic.
- Provide value.
- Foster ongoing relationships.
It is no longer enough to send one press release to hundreds of journalists and hope it will generate traction. Effective outreach takes time, and we believe that one-to-one communication is the only way to build relationships with journalists and influencers.
Developing these relationships requires extensive research and understanding of what these stakeholders want and need. We tailor our outreach efforts to be unique and personal allowing us to produce valuable content for their audience and our clients.
Digital PR ensures that your story is shared with the right people in the right place. Learn more about why digital PR is essential for your business.