Proper SEO is a critical component in creating effective content, but even the most optimized page or post won’t give you the success you want without quality to engage your audience. Quality content attracts an audience, builds awareness, and helps tell the story of your brand, product, or service. Investing in content development will provide you with endless opportunities for engagement and conversion.
Researching your industry
If there is no authority to back up your claims, your content will be quickly disregarded no matter how well it is written. Our team will gather all the latest information and buzz surrounding your industry to know what information your audience is looking for and the best way to engage with your readers.
Research helps us to develop content that is genuinely interesting to your audience. We position you as an expert, ensuring that your audience will continually seek information from you and, ultimately, use your information to move further down the sales funnel.
Understanding your voice
Authenticity is vital to content development, and our priority is to truly engage with your brand and craft the voice that best speaks to your audience. We identify pain points or areas for growth and help you to improve while seamlessly maintaining your brand’s message.
Writing your content
During the development process, what your onsite and offsite content says is completely within your control. You can choose to have our writers who possess extensive knowledge on a myriad of topics ranging from industrial machinery to vacation getaways, create the following types of content:
- Blog posts
- Website copy
Alternatively, use your writers and collaborate with our team to discuss how to best optimize the content your company produces to answer consumer questions and satisfy the search engines. Best practices for optimization include:
- Internal linking
- Appropriate H2 tags
- Meta descriptions
- Readable formatting
Maintaining the conversation
Content is a living aspect of your digital marketing campaign, and we will continue to find opportunities to share your content with new readers who have the potential for conversion. Developing a content schedule ensures that you are sharing quality information on a consistent basis and are thoughtfully shaping opinions.
Every minute Google receives over 4 million search queries. Since Google is in the business of connecting queries with content, ensuring you have the appropriate content that speaks to the uniqueness of your target audience is essential for SEO visibility. Let us help you craft content that attracts consumers, answers questions, and nurtures through the conversion funnel.