The web is a visual medium, and infographics are a popular way to show statistics, facts, data, and information in a fun, graphical format. Infographics are a popular form of content marketing and for good reason! They are affordable to create, easily shareable, and present your business as a thought-leader in your industry.
But let’s be honest—there are a lot of infographics out there that are never seen by anyone. That’s because it takes truly engaging content to stand out from the crowd and earn customers’ attention. Infographic ideas should be clear, direct, and feature honest, properly-cited data.
Our Infographic Design Process
- Concept: Our content marketing team will develop a list of viable topics to target, each with a unique hook that will get maximum attention.
- Research: All great pieces of content require a substantial amount of research, and infographics are no different. Our team will research your business, market, and consumer to create information worth sharing.
- Design: Our design team will take all of the research data and make a visual infographic that shares your message and your brand with your target audience.
- Promotion: Infographic promotion is best when partnered with a strong off-site marketing campaign. Our designers work directly with our paid and search marketing team to ensure a successful campaign.
Interactives—The Next Level
Sometimes a static infographic isn’t enough to convey your message. That’s where interactives come in. We love interactives because they allow you to share your story and demonstrate complicated subjects in a unique way. Think of an interactive as a miniature application that can be shared across the web. Users can click and interact with the pieces, moving through the information at their own speed. Imagine a clickable map that shows popular tourist attractions per state, or a time-based diagram showing the amount of “engagement” among various social platforms—both are possible with interactives.
Above is an example of an interactive we designed for CertainTeed. By clicking on various rooms of a three-dimensional house, users are able to see which product is best per room type, and click to learn more about that product.
If you think an infographic or interactive is right for your business, contact us today to brainstorm ideas.