Long form content that brings you leads
eBooks are defined as book-length publications in digital format. Most content published today is published in short “digestible” lengths, and shared on your website and social channels. This short content is great for product/service descriptions and introducing your brand to consumers. While your short form content does a great job of qualifying the user and introducing them to your brand, interested customers often look for more information from your brand.
More information could come in the form of product brochures, sell sheets, and other sales collateral to educate customers about your product/service offering. But often, consumers are interested in insider information; industry tips, tricks, and buying guides to assist with their selection and purchase process. These insider tips are things your staff possesses, and when transformed into a downloadable eBook or educational white paper this could be the one piece of content that attracts a long-term customer.