April 5th, 2013

Top Five Tools for Increasing Conversion Rates

Ready to start increasing your conversion rate, but not sure which tools to use? These top five tools are all you need to get started with conversion rate optimization. Master these five tools and you will gain more efficient testing and better data to make accurate decisions for converting your visitors. Lets take a look…

1) UserTesting.com: Fast, non-biased feedback about your website’s usability.

Start here first! UserTesting.com is one of the quickest and cheapest ways to get unbiased information about your website from real users. So why would you want to incorporate user testing into your conversion rate initiatives? Quite simply, because it prevents you from making “gut” decisions. Save yourself the grief of a “gut” decision gone bad, and get real actionable advice from users within your target demographic. UserTesting.com lets you choose users by age, computer experience, income, country, and even testing review ratings. The best part is what you get. Once you submit a test, you will generally receive the user testing video within about 1 hour. You are then able to watch a video of the user’s screen with audio of the user talking about their experience. You can also prepare written questions for the user to answer as well. For the cost, features, and turnaround speed, UserTesting.com is hard to beat.

2) Mouseflow: A low-cost solution for determining user engagement.

At about $10/month, Mouseflow allows you to track visitor engagement on your site through mouse movements, heatmaps, and live mouse tracking. That’s right, if you have hours of spare time, you can watch a video of each of your visitor’s mouse movements. More importantly, the heatmaps give you insight into which items are most-clicked by users and where users are directing their attention. You may find that users are attempting to click areas that do not provide an action, or that users are clicking on items you thought would not be important to the user. One of the most interesting uses of this software is with E-Commerce. This is where viewing recordings of your users is well worth your time! Get inside the mind of your shoppers and uncover how they use your shopping cart.

There are a lot of mouse tracking software choices out there. We chose this one to top our list because of its low cost and ease of use. If you have access to your ftp you can create an account and start testing within 10 minutes.

3) SurveyMonkey: Easy surveys that focus on your target market.

Wait, how are surveys related to conversion optimization? A properly prepared survey that asks the right questions directly to your target market is worth millions to a company. A survey can uncover conversion abandonment topics from the perceived price of goods being sold, to the user’s general feeling and impression of your brand or company. You might find that your branding is out of touch with your target market, or confirm that your brand is in-line, but needs some tuning. Regardless, your company will always gain valuable insight through surveys and SurveyMonkey has a Free Plan to get you started. They also have Pro Plans that are very affordable.

At Web Talent we use SurveyMonkey for a whole range of uses. We use surveys for both internal and client campaigns. We recently enjoyed using this survey software for conducting an internal questionnaire about our employee’s unique characteristics. We have found that if you provide the survey in a good location on your site, and ask the right questions, the feedback you receive is vital information for moving your conversion optimization efforts forward.

4) Optimizely: The easiest A/B testing software to set up.

This software is one of the leading CRO tools on the market today, and is both fun and easy to use. Optimizely allows you to deploy A/B tests super fast and without the need of a sophisticated development team. If you know even a basic amount of html, you will have no trouble operating this software. Just upload a single line of code onto your website, then Optimizely’s interface allows you to set up tests and track results.

As an agency, we find this to be very useful for setting up our client’s conversion tests quickly. Many of our clients have in-house developers who appreciate the fact that only one piece of code is required before running tests. Once a successful test is established, the winning version is ready for “actual” deployment. Meaning, the winning test can now be installed onto the website for all users to see. Before Optimizely, programmers were required to code each separate test version, which required a considerable amount of extra time and money.

5) Google Content Experiments: A familiar and simple interface for Analytics users.

If you are not ready to use Optimizely, what else can you use? Give Google’s content experiments a try. The setup and testing of experiments is still relatively simple to establish. Lets say you have 2 versions of an email subscription page you want to test. Simply run through the content experiment steps, install the proper code, verify the code, and start your experiments. It really is that simple. Content experiments is not the most feature-rich tool available, but gives you just enough tools to determine which page variation (if any) is successful. A few noteworthy features include the ability to test up to five variations, define the percentage of traffic for testing, choose the objective to test, and get updates by email.

As a designer and proficient front-end coder, I find this tool to be very easy to use. If you have a site in WordPress or another similar content management system, you will also find Google’s content experiments very easy to set up and use. The biggest advantage and convenience is having the data in Analytics, which is where our agency already spends a considerable amount of time with.

Did you like this article? Let us know if you have questions!

Published by Brent Delperdang on April 5th, 2013 in Conversion Optimization

October 30th, 2012

Are Your Campaigns Benefitting From The Searched Term Report?

The major advantage of paid search over organic search is the instant capability to choose and modify keywords.  Google Adwords provides the ability to control pay per click budgets by optimizing bids at the campaign, adgroup, and keyword level.  Along with adjusting bids throughout the campaign, a report of keywords that triggered ads is available.  This report is known as the searched term report, and it can be found under the keywords tab at both the campaign and adgroup level.

This report is highly beneficial for your campaign because you are able to see a list of keywords that visitors searched for that triggered your ads.  Below are practices that should be employed to reduce unnecessary spending, find keyword opportunities, and organize your campaign’s keywords for optimal traffic and conversions.

 

Control

Within the searched term report, you will see the actual searches by your customers that triggered your ad and led to a click.  Regular maintenance on the searched term report on the campaigns allows you to control your ad costs.  Learn how your customers are finding your ads and improve your campaign by adding relevant and converting keywords to your ad groups or omitting irrelevant and poor performing keywords to the negative list.

Keep keywords that are relevant to your campaign, ones that converted, and have high click through rates.  By adding these keywords to your campaign, you will:

1. Have more control over keyword bids
2. Increase your keywords, adgroup and overall campaign CTR
3. Increase Clicks and Conversions
4. Change the type of search match
5. Increase relevant traffic

 

As there are keywords that can improve your campaign, there are keywords that can drain your budget and hurt your campaign with unwanted clicks and impressions.  Control your costs by going through the searched term report and adding keywords to the negative keyword list that are:

1. Not relevant
2. Have low click through rates
3. High costs,
4. Low Quality Score
5. No conversions

 

Broad Match

The searched term report is an important tool to monitor with keywords set on broad match within your campaign.  With broad match selected, ads will be triggered with relevant matches of the active keywords in the campaigns.  Broad match can be helpful bringing in relevant searches for the keywords you chosen, but it could also include unwanted keywords. Check through the report to regularly take advantage of new keyword opportunities and remove poor performing keywords.

 

Organization

Keep your negative keyword lists organized by adding keywords to the campaign level rather than to each ad group unless it’s absolutely necessary.  Doing so will reduce unnecessary redundancies of negative keywords in multiple adgroups.  Take advantage of the negative keyword lists available in Shared Library in Adwords to build and manage lists and add them to all of your campaigns.

 

Duplicate Adgroup Impressions

Avoid the same keyword triggering multiple adgroups by checking the searched term report to view which keywords are triggering which adgroups.   A keyword triggering more than one adgroup is an indicator there are duplicate keywords in your campaign competing for each other.  Evaluate which keyword is the better performer (converting the most, better quality score,, better CTR, etc) and pause the poor performing keyword of the two.  This will help drive the CTR of the better performing keyword up and reduce your costs.

Google, unfortunately, does not provide an easy built in report to quickly highlight these negative keyword conflict issues in Adwords.  Exporting the searched term report to Excel is time consuming and tedious, but will get the job done.  Those experienced with Excel can create a pivot table to determine what keywords are triggering what ad group and determine the counts.  Bing, on the other hand, does offer a negative keyword conflict report.  It can be uploaded to your account and you will be informed of keyword conflict issues.

Published by Ray Carboni on October 30th, 2012 in Analytics and Tracking, Conversion Optimization, Google AdWords

September 27th, 2012

Increase Conversions and Roast Some Marshmallows

Like many businesses, you have an Internet presence.

You monitor your website’s analytics and have generated decent sales and leads. You have also hired professional SEO’s to help increase your traffic and exposure, but your conversion rate stays the same. While you may be slowly increasing your sales and leads, your conversion percentage never seems to improve. What gives?

First, lets take a look at where you are.

Your business office occupies a physical location. Whether you work in a building you own or in an office at your home, you chose your location. What steps did you take before you made your decision? Did you treat it as a temporary solution or a long-term solution?

Lets flash back over 1,000 years to the Viking Age

Legend states that the Vikings would burn their boats after taking home on a new shore. Why would they do that? This kept them devoted to their decision. There was no such thing as turning back. It was an embrace towards forward progression and an act of taking pride in their decisions.

Now as we move forward to present day…

What steps are you taking towards forward progression for your website? Unlike the Vikings, you do not always have to break down camp and build a new one. If you website has a decent presence and currently generates leads or sales, the next step is the first step.

Tiny Steps for Big Conversions.

Time to run some conversion tests

Now that you’re settled in and roasting marshmallows on your burning boats, it’s time to spruce up your new place. You have a new website design and the site is achieving decent conversion percentages, but that’s not enough. Your traffic is increasing over time, but not your conversion percentage stays the same. Now you have to decide whether to make enhancements yourself or hire a conversion expert.

By the way, did you know that many large companies optimize their physical offices? I am not referring to an interior designer or business consultant. I am referring to consultants who recommend and optimize a workplace for physical efficiency. This includes everything from making coffee to walking to the printer. If it takes too long for employees to efficiently complete a task, your company loses money.

If your website continues to perform at the same conversion level, your business loses money. If your website users can not efficiently operate your website quickly, they will not convert. Increasing your conversion percentage increases your revenue. This is achieved by testing 1 conversion recommendation at a time.

Getting Started with CRO.

What can you do today? There are many CRO tips you can start testing and implementing today. They do not work for every business, but are a great starting place for getting your conversion optimization initiatives rolling. Take a look at a few conversion tips in our previous article, Start Converting Your “Misbehaving” Landing Pages. If you reach a plateau, that’s OK! There are experts that can help. Check back to our blog for more Conversion Optimization articles or give us a challenge to uncover.

Ready to roast some marshmallows and increase conversions?

Published by Brent Delperdang on September 27th, 2012 in Conversion Optimization

June 14th, 2012

Converting Visitors with Google Analytics Content Experiments

So Long Website Optimizer and Hello Experiments.

In a recent update from Google, Website Optimizer will no longer be available starting August 1, 2012 and we think this is a great change. Experiments will replace website optimizer as your A/B testing tool and finally be integrated directly in Analytics under the content tab. In the past, website optimizer was not directly integrated into Analytics, making for a cumbersome experience when it comes to reporting through Analytics. Not any more!

The Benefits of Experiments

With experiments you now have the ability to test up to 5 variations of a page. Like website optimizer, you can use these separate pages for testing layout items like headlines, text, calls to action, and any layout design.

Track More Goals!

Website optimizer only had the capability of tracking destination url goals.The two kinds of goals you can use in your experiments are URL Destination goals and event goals. The url destination goal could be a confirmation or thank you page. If a user lands on a destination you’ve set as a goal point, this would indicate the user was a successful conversion. However, if you were testing multiple versions of a shopping page, you may want to set up an event goal that tracked when a user added an item to their cart.

SEO Warnings

When you run variations of a page on your website, always make sure to us the rel=”canonical” link attribute on your variation pages. This will tell search engines that the original page should remain indexed and not your variation pages.

When your experiment is finished, what will you do with those testing urls? To accommodate visitors who may have bookmarked one of your variation pages, set up a 301 redirect back to the original page. If you plan to reuse your testing urls in the future, set up a 302 redirect. This will tell search engines to check back to those pages to see if you want to index them in the future.

Recommendations For Your Experiments Testing

• 1) 1 change at a time: Test variations of one item instead of pages with multiple differences between them. If you are testing different headlines, test page variations by only changing the title, and so on.
• 2) Duration: Make sure to run tests on pages with higher traffic volume. Your top landing pages that people enter your site through are perfect starting places for increasing conversions. Focus on these pages first, or pages that have enough traffic to draw statistical conclusions.
• 3) Never stop testing: Once you receive positive winners in your initial test, continue to improve them. People and visitors are always changing. Make sure your high traffic pages get the optimization they need!

 

If you would like more information on Experiments, visit Google’s help center here, or contact us with your questions. Conversion optimization offers huge potential for your website and you don’t want to miss out.

Published by Brent Delperdang on June 14th, 2012 in Conversion Optimization

May 11th, 2012

CRO & SEO in Harmony with Responsive Websites

SEO and CRO can celebrate together for responsive website development.

Responsive websites have been around for a relatively short while in the grand scheme of online marketing, but are growing more and more valuable in terms of usability and conversion potential. The ideal “responsive website” is a site that works and views well on all digital devices from computer monitors to smart phones. A responsive site bypasses the options of creating separate websites templates for different devices like iPhone and iPad, and deploys a more intelligent site that simply adjusts to the user’s device. This is wonderful for search optimization, because it eliminates the need for tracking a mobile-specific site and maintains identical content and near-identical structure from the display url down to specific page elements. In the SEO world, a responsive website is a dream come true. In the CRO world, responsive sites open doorways into a conversion rate frontier.

 

 

Mobile traffic is rocketing forward.

Mobile traffic has increased from 4% of total web traffic in Q4 of 2010 to 13% at Q4 of 2011, according to a recent study by Walker Sands Communications. This is astounding, though not surprising. Analytics gurus across the nation have seen mobile traffic increase over the years and understand a new future in mobile potential is coming and we need to prepare.

Convert users across multiple devices simultaneously.

That is, if you prepare for it. So what does this conversion rate frontier look like? Conversion campaigns on a responsive website page combine desktop, mobile, and tablet into one comprehensive campaign. While the devices need to be segmented separately, a unity can be gathered under one campaign. Responsive websites do exactly what we want websites to do: “we just want it to work everywhere!” In this case, we want them to convert everywhere! For example, lets say you have a business that generates online leads and you notice a growing potential with mobile users from your analytics data. Building a responsive landing page would allow you to continue testing and converting your current desktop visitors and your mobile users with the same page URL, content, message, call-to-action, and more. Google recently commented about responsive websites on their blog saying that “Creating two sites would allow us to better target specific hardware, but maintaining a single shared site preserves a canonical URL… and simplifies the sharing of web addresses”. Responsive website pages are a win-win for SEO, CRO, and PPC advertising campaigns alike.

Adapt or die

If you are considering a separate mobile version of your site, you may want to reconsider. Building a responsive website that works across multiple devices will serve you better in the search marketing landscape. Quite honestly, the timing for planning a responsive website is better than ever. Start diving into your analytics now to uncover historic mobile data. Has the percentage increased or decreased? Why? Are mobile users increasing on your site and do they have a high bounce rate? Responsive website development, under the close eye of conversion optimization, will capture your users and provide new opportunities for website growth.

If you find this as interesting and inspiring as we do, contact us and let us know.

Published by Brent Delperdang on May 11th, 2012 in Conversion Optimization, Search Marketing & Optimization

December 16th, 2011

Start Converting Your “Misbehaving” Landing Pages.

Conversion optimization is a lot like getting a 2 year old to go where you want them to. You have to eliminate all distractions and point them down one path they can follow. Even then they can surprise you. I have 3 kids under 3 and they all need directions to follow. Chances are, your landing pages could use some direction as well. Consider these tips below to get your landing page at its peak optimization level.

If you’re still trying to imagine what it’s like to have 3 kids under three, the word “chaos” sums it up. So how do you control all that chaos? One step at a time:

 

Step 1: Diagnose your landing page.

Just take a look at where your page stands from a user perspective and in your analytics. Neither one lies! Is your landing page easy to use? Have you tested it with your target demographic? What is your current conversion rate? Do you know your current conversion rate? Uncover the facts first then start thinking about where you need to be. When I see my kids misbehaving, I can’t just let it continue to happen – I do something about it. Do something about your misbehaving landing pages!

 

Step 2 : Make a hypothesis

Ok, so after you diagnose your landing pages and uncover areas for improvement, it’s time to make a hypothesis on what changes could potentially increase conversions. Before you immediately say “Just redesign it!”, consider the following. I can’t very well approach my wife and say, “can we just start over with these kids?” I could, but she would laugh and say, ” just start small” – so that’s what we do. Start small by making the easiest corrections first. Those small changes could make a huge difference in conversion rate. This could be as simple as creating a stronger call to action or reducing the number of form fields. Here’s a quick fact for you: Did you know – in a past study of course – each form field you add to a form could potentially cost you about 3-4% in conversion rates?! Now, deciding what to actually change on your landing pages requires a clear goal and call to action. For example, if your goal is ecommerce sales, you may consider removing friction from your checkout system. If your goal is qualified leads you may choose to focus on conveying impeccable trustworthiness and credibility. After you develop your hypothesis, it’s time to test.

 

Step 3: Plan your strategy

So what’s it gonna be – negative or positive reinforcement? The answer always depends on your demographic and no, that’s not the only question you should be asking yourself. Let’s just say there is greater fear in the possibility of losing something than the possibility of gaining something. My little 3-year-old doesn’t always understand that if she does something right she will be rewarded in return. However, if you show her what she might lose, she immediately pays close attention. Now by all means, I would rather use positive reinforcement, but it doesn’t work at this time in her life! Every landing page is different and it all comes down to knowing the needs of your target demographic. So how will you get your customer’s attention? Consider a clear message that both resonates with your target and leads them confidently down the conversion path. In order to do this, you need to get to know them!

I know everything about my kids. I watch what they do and play with them every chance I get. When I’m not around, my wife fills me in with new stories and I learn even more. You can do the same with your target market. Ask your sales team about your current customers. Have conversations with your customers. Dive in and learn as much as you can. This information is literally priceless and is exactly what you need to know in order to provide tailored solutions. After you put together a great plan and develop concepts to test, what’s next? Let’s test it! If you have two completely different ideas, do an A/B test. Likewise, if you have many small changes to test, do a multivariate test. This is where your testing plan takes shape. Notice we haven’t touched a design program yet?

 

Step 4: Hand-off to the development team… it’s time to test

Ok, now you can hand it off to the designer & programmer. As a designer myself, it pains me to say that it takes more than design alone. With that said, landing page design that improves the user experience is hands-down the most important element when it comes to conversion optimization. Now, when optimized landing page design meets clear messaging, wedding bells ring, fireworks explode, and champagne falls from the sky. Well done team.

 

Never stop testing! Whether you receive negative or positive results, never stop testing. There is always room for improvement and the investment is well worth the return. Just because I’m successful at teaching my daughter how to walk, doesn’t mean I’ll stop there. No way! I will continue teaching her and improving her life. Do the same with your landing pages by continually pursuing increased conversion rates. You’ll be impressed how a few course corrections can make huge improvements.

Published by Brent Delperdang on December 16th, 2011 in Conversion Optimization

July 2nd, 2011

Simple Tips for Conversion Optimization

You may very well have one of the most interesting websites in the world, and you might have some great products or services that you are offering through your site. You probably already know how important SEO friendly content is for your website, and you have taken pains to ensure that you have a wealth of content for your visitors. All of this work on your part, and maybe even with the help of a web site promotion agency, has helped your rank raise among the search engines. Everything looks like it is going well, but you still aren’t making the kind of money you’d imagined.

What could be wrong? Your conversions simply aren’t happening. Even though you have all of those people coming to your site, they aren’t buying. Unless you work hard to convert them to customers after they have come to your site, they will move on to the next. Internet users hop from site to site unless there is a compelling reason to stay. You have to not only give them that reason but also convince them that they should buy from you.

The following are a few conversion optimization techniques that you might want to employ.

1 – Let the customer know what it is that you have to offer, and make it easy for them to find out the information they need, including the price. Most people today aren’t going to take the time to send an email for that “special pricing offer”. Web users are smart enough to know that you are trying to get their email address from them, and they don’t like when people go about it in a tricky way. Instead, let them sign up to a newsletter through their email. It’s transparent, and both of you get something you can use. Also make sure that you keep their emails an information safe and away from spammers.

2 – Your site should be simple to navigate and understand. Let people know what you are selling, and let them know how they can use it in their lives. A simple site with solid information is going to be far better at converting people than a convoluted site that is hard to decipher.

3 – Your call to action is important. In fact, it is one of the most important parts of your site. It should be clear and easy to understand. Look at your site and call to action as though you were a customer. Is everything easy to find? Would someone be able to understand your site’s content and how to buy your product? Does the call to action draw people in and make them want to buy?

4 – Offer something to your customers free of charge. You might want to offer an e-book, which has information relevant to your site. You can add another call to action in the e-book. People always like free things.

These are just a few of the simple conversion optimization ideas that you and your online business consultants will be able to try. When you find something doesn’t work, change it and try again!

Published by Nick Canarelli on July 2nd, 2011 in Conversion Optimization

February 28th, 2011

Improve Conversions And Rankings With An SEO Redesign

Many people who build websites believe that the most important aspect of the site is the design. They want the look of the design to be attractive and to hold the attention of the user without becoming obtrusive. They believe that the site should be highly functional and simple to navigate. All of these things are very important in the design of a good website, but something that many business owners and web developers often forget is the importance of proper SEO web design.

Why is SEO important? Search engines use the information and content on your website to place you in their results and to rank you among similar sites. The web crawlers could care less about the beauty of your design and the nice graphics that you include. Content is king, and if you want to remain one of the top ranked sites in your specialty, then you need to make sure that your content and site are SEO friendly.

You will still be able to have that beautiful and highly functional website. In fact, it’s a great idea that you do. However, with an SEO redesign, you will be able to boost the high quality content on your site, which should help to move you up in the rankings on the search engine result pages.

Search engines are, of course, the main way that people find sites on topics they are exploring. These search engines are more important than word of mouth for most companies. That is why it is so important to your business to get on top of the rankings, or at least show up on the first page. Many users of the search engines will only look at the first page or two when they are researching. Consider how many times you have looked beyond the first few pages. It’s probably not very many!

What are some of the things that you can do to help with the SEO web design, even if you aren’t a web designer? The most important thing is to make sure that you have good content on your site no matter the topic. When you have great content, it is far easier for the search engines to find you and catalog your site. This makes it easier for all of those potential clients and customers to visit your site. Unless you have great content on the site, content that is SEO friendly, you will not be able to keep those customers there, and your call to action will be wasted.

Not everyone knows how to get their SEO web design up to par on his or her own. This is especially true in the small to medium sized companies out there. In order to contend with larger companies and competitors, it is important though. If you don’t have the knowledge or the time to redesign your site to optimize it for the search engines, you may want to hire some outside help. Many Internet marketing companies have SEO plans that are affordable for those smaller companies.

Published by Nick Canarelli on February 28th, 2011 in Conversion Optimization

December 31st, 2001

5 Methods for Better CRO in WordPress

We use WordPress, because it works.

If your search engine optimized website is built using WordPress, chances are you are using this as either your primary content management software or your blogging platform. Either way, your number one concern is engaging users and converting them into loyal clients and advocates of your brand or business. How can you increase conversions using WordPress? Below are 6 strong conversion improvement methods using WordPress.

1) A/B Test Your Landing Pages

Lift your conversation rates with split testing.
One of our favorite tools for split testing is Content Experiments, formerly Google Website Optimizer. It lets us split test a landing page for a relevant amount of time and provides accurate reporting to help us make decisions on what is best for the user. WordPress also gives us more options available to help shed light on usability and what helps your users to find what they need. With WordPress, you can A/B test an entire theme with SES Theme Split Test. For more advanced A/B testing with individual pages, Premise has a great set of tools and features. No matter the tool you decide to use, make sure you run the test long enough to come to a clear conclusion. Keep records of your baseline, measure your results, then let the winner go live!

2) Call To Action on Every Page & Post

Each page has a Goal
Both simple and complex websites have goals on every page. The homepage directs you to what you’re looking for, information pages help educate you, and action pages like contact and shopping pages completes your objective. Consider each section and category of your website as serving a specific purpose for your users. With WordPress, it is very beneficial to add a category-wide call to action in the sidebar and at the bottom of a page or post. The custom sidebar plugin is a great place to start for adding customized sidebars to any page on your WordPress site.

3) Clean up the Clutter!

Too many distracting elements will hurt your conversion rate.
WordPress gives us so many plugin and sidebar options that make it easy to go overboard on features. Keep it simple! Think of every page as having one specific goal. If an element on your page does not contribute or support that goal, get rid of it. The conversion optimization team at Web Talent wants your site to be efficient for your users. Clearing a few unnecessary elements from any given page will give your users a more enjoyable experience.

4) Monitor and Improve Page Load Time

Extensive load times can cause high bounce rates.
Have you checked your website’s load time lately? There are many tools available that help you check this. Just search for “website speed test” in Google and give it a try. If your site takes more than 3-4 seconds to load you may need to have your site reviewed by Web Talent’s optimization team. A plugin that could offer a huge boost in page load time is WP Super Cache. This decreases page load time by creating cached pages of your site. It takes much less time for a static cached page to load than it does for the extensive WordPress scripts to load.

5) Test with Your Users

Analytics will give you numbers; people will tell you why.
In order to truly create an exceptional user experience, test with your target market. Testing can be fairly inexpensive and the information you gather is priceless. It is very easy to be satisfied with a landing page to the point where you forget to receive your market’s input. Chances are, there is at least one element on your landing page that can be improved that you didn’t think of before. So how do you get this priceless information?

• Have a colleague or friend test your website. This is most inexpensive form of testing and will give you trustworthy insight into the usability of your site.
• Have you tried usertesting.com? This is a great resource for finding people within your target market who will follow a list of your pre-determined questions.
• Set up an live focus group. This option is the most expensive and usually more time-consuming. However, this gives you the ability to personally monitor a user’s experience, interact with them, and ask them unique questions on the fly.

If you have any questions or comments about conversion rate optimization and how we use WordPress for many of our clients, send us a message or call us at 800-405-2947.

Published by Brent Delperdang on December 31st, 2001 in Conversion Optimization