What we are reading this week (week of 10-28)
As digital marketers, we must continue to stay up on the latest happenings in the world of Search Engine Optimization, Paid Per Client Advertising, Social Media Management, Social Media Advertising, Web Design, and much more. We need to know what is the next social network that is going to be exploding on the scene, what is the latest happenings with all of the algorithm updates from Google, and what technologies can you employ so that you convert more leads with less spend.
We are digital marketing junkies
At Web Talent, we have a team of people who eat, sleep and breath digital marketing. While many people are talking about the latest happenings on reality television, our team is busy discussing the latest apps to hit the market, the latest online advertising blunders, or new and unique ways to market our client’s products.
We literally consume hundreds of articles each week, discuss them, and determine how these particular strategies, techniques, updates can benefit our clients and help generate SALES!!
Instead of spending hours combing through hundreds of blogs, articles, and whitepapers every week, just stop by every Friday and see the 5 articles we have curated to be the information most relevant to growing your business.
Web Talent Marketing’s ‘What we are reading this week in the world of digital marketing’
Without further ado, here are 5 of the articles we are reading for the week of October 28th.
- Lysol bids on [Ebola] search results in Google: Earlier this week, Vice reported on Lysol’s gross marketing ploy of buying PPC ads for ‘Ebola’ search terms.’ Vice went further to report how Lysol is exploiting the Ebola outbreak for financial gain, but unfortunately this isn’t their first rodeo. Soon after the report, Lysol pulled all PPC ads from Google, Bing, and Yahoo. As marketers, we thrive on great marketing opportunities to capitalize on, but it goes too far when a company tries to profit from life threatening diseases. (shared by Sr. SEO Specialist, Ray Carboni)
- The Teal Pumpkin Project: Based on the viral success of the ALS campaign, this project is designed to raise awareness about children with food allergies. Started by FARE (focus on food allergy cures and awareness), they are encouraging individuals to paint pumpkins teal, if they will not be handing out food related items (candy, etc.) for Halloween. Instead, teal homes are encouraged to give out bracelets, crayons and puzzles instead. The Teal Pumpkin initiative launched October 7 and has reached more than 5.5 million people, shared 55,000 times on Facebook, and has received coverage from Today, CNN, Yahoo and ABCNews. (shared by Online PR Specialist, Erica Brandt)
- Baskin-Robbins #TrickBRTreat: Baskin-Robbins has partnered with Hershey’s to start a Twitter sweepstakes centered around Hershey’s Heath Bar and Baskin-Robbins flavors. Consumers tweet Halloween-themed questions related to Hershey’s Health Bar and Baskin-Robbins and those who respond with #TrickBRTreat will be entered to win a gift card. Newsjacking is nothing new to digital marketers but this appears to miss the mark a bit. (shared by Online PR Specialist, Erica Brandt)
- Bing’s Duane Forrester gets laid off by Microsoft: The SEO world received shocking news on Thursday when Bing’s long-time Webmaster Outreach Manager, Duane Forrester was the latest victim of layoffs from the struggling tech giant. Duane has been with Microsoft for 7 years and spent the past 4 years promoting Bing and working with SEOs and Webmasters to carve out a bit of focus away from Google. There is without question, going to be a massive demand for Duane’s services elsewhere. We wish him the best of luck.
- YouTube Considering Ad-Free Subscription Service: While YouTube is often a place in which we find ourselves losing many nights trolling around the varieties of video content, tech giant Google is considering offering a subscription based, ad-free version. While this sounds eerily similar to the Pandora One service, we feel adoption of the ad-ridden traditional YouTube channel will be not hurting, especially since Pandora One only accounts for a smaller percentage of subscriptions.