As digital marketers, we strive to be constantly up-to-date on the latest happening in the online world. We have Search Engine Optimization, Pay-Per-Click Advertising, Web Design, and more covered. Staying on top of digital news is our job and not only pushes us with our ideas and strategies but ensures our clients come out on top as well. Whether it’s a new app exploding on the scene, a Google algorithm update, or the latest behavior tracking tool we’ll review, preview, and make note of it here. So if you’ve missed checking your RSS reader or your favorite sites this week no worries. We’ll break down every thing you need to know so you can stay up to date as well. Come back every Friday for a new collection of our favorites and the most noteworthy pieces from the digital news sphere.

What We’re Reading for November 13th


Google Analytics Turns 10

On November 12th, Google Analytics celebrated its 10th birthday and a study from BuiltWith states that roughly 29 million websites use Google Analytics. We can all speak to the fact that we absolutely love everything analytics and Google Analytics is surely our friend. (Contributed by Director of Search Marketing Justin Emig)

Instagram and Facebook Ads Grow Closer

Instagram Ad platform now has the ability to target users through the Facebook targeting options as well. Studies and ad experiences have shown that tying the two platforms together creates an immersive user experience and this cross platform strategy is soon to become the norm. The ability to capture data across the two platforms and synch campaigns is a positive sign and useful for marketers. (Contributed by Online PR Specialist Anna Horn)

Overstock Blames Change To Google Search Rankings For Hurting Its Growth

Overstock suffers a significant drop in search visibility and rankings, citing Google algorithm changes beginning in May. Though they have recovered, they aren’t seeing the same results they had prior to May’s “Phantom” update. (Contributed by Technical Search Strategist Claudia Pennington)

CBS Attempts to Target Millennials

In an effort to win back lost young viewers CBS has announced that all the new contestants on the The Amazing Race this season will be YouTube, Vine, or Instagram stars. The producers state that social media is, “no longer a back door to stardom.” With the company realizing the importance of an online following all of the contestants will be sure to promote the program on their channels where each contestant has an incredible online following. (Contributed by Online PR Specialist Anna Horn)

Where Did Google+ Local Go? The Goole Places API Change Made Simple

Have you conducted a geographically targeted search recently? If you have, you may have noticed the absence of Google+ links. For example, if you search for “grocery stores millersville,” you will see a 3-pack of local results directly beneath a map of the various grocery store locations in Millersville. You will not, however, be shown any links to the Google+ pages for the listed stores, nor will you see a knowledge graph in the right sidebar for the top-ranked business. Instead, you can click through to the “local finder” view, which takes you to a maps page accompanied by a list of local businesses relevant to your query. Branded local searches are now presenting a clickable teardrop icon as well as the good ole’ knowledge panel we have come to know and love. Again, selecting the teardrop icon will take you to a maps page with additional information about the business you searched. What’s still missing? You guessed it: a Google+ link. Check out the full article to find out what this recent change means for local SEO efforts. PRO TIP: check out the comment from Linda Buquet for some fantastic advice on finding duplicate Google+ Local pages that exist for your business. (Contributed by Online PR Specialist Emily Long)

Hyatt Using Facebook Messenger for Customer Service

Hyatt is one of the first brands to use Facebook Messenger to answer customer service inquiries. Hyatt is able to have real-time conversations with customers and limit conversations to one social channel, rather than redirecting them through multiple service channels. The hotel chain hopes that Facebook Messenger will reach customers who don’t want to tweet their problems publicly, and may be used eventually to share receipts and booking information. (Contributed by Online PR Specialist Ellen Borza)

Bing Ads Editor for Mac is On The Way, Really

Campaign managers on Macs have been begging for a Bing Ads Editor for their computers for years. At this time, Bing Ad Editor is only available on PC, forcing many people to either resort to a backup PC to use editor, or just limiting their use of Bing Ads because there isn’t a user friendly way to make mass changes to Bing Ads. Bing has finally stopped dodging the question and officially announced that Bing Ad Editor for Mac is currently in beta testing. Expected release date is summer 2016. (Contributed by Paid Search Specialist Bill Hartz)


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