As digital marketers, we strive to be constantly up-to-date on the latest happening in the online world. We have Search Engine Optimization, Pay-Per-Click Advertising, Web Design, and more covered. Staying on top of digital news is our job and not only pushes us with our ideas and strategies but ensures our clients come out on top as well. Whether it’s a new app exploding on the scene, a Google algorithm update, or the latest behavior tracking tool we’ll review, preview, and make note of it here. So if you’ve missed checking your RSS reader or your favorite sites this week no worries. We’ll break down every thing you need to know so you can stay up to date as well. Come back every Friday for a new collection of our favorites and the most noteworthy pieces from the digital news sphere.

What We’re Reading for October 16th


Facebook Sets Dead Aim at YouTube with New Video Products

With the launch of a bevy of new video ad products, Facebook is taking dead aim at YouTube to unseat the video champ and keep users glued to their streams. Not sure how this will benefit SEO, but it is surely going to attract some eyeballs quickly. (Contributed by Director of Search Marketing Justin Emig)

Yahoo Partners With Yext for Local Listings Management

Yahoo notified customers that it will be outsourcing local listings management to Yext, a disappointment for many marketers and businesses. In November Yahoo users will have to verify their business information and create a Yext account within 30 days, or risk having their listing status changed to unclaimed. (Contributed by Online PR Specialist Ellen Borza)

Ziploc Brand Leverages Promoted Pins for Pinterest Ad Campaign

Ziploc’s new Little Beasts campaign is blowing up Pinterest! With a re-pin rate of 2.3 times the Pinterest average and YouTube views in the millions, Ziploc’s campaign is a hit with consumers. (Contributed by Technical Search Strategist Claudia Pennington)

Pinterest is Adding Venue Information to Place Pins

Pinterest recently stated that location information such as address, phone number, map and hours will be added to every Place Pin. The goal is to keep people on Pinterest when they are searching for venue information related to planning trips such as stores and restaurants.  (Contributed by Online PR Specialist Erica Brandt)

5 Surprising A/B Test Results from Entrepreneurs

The big takeaway from this article is that with the right idea you can get huge conversion boosts from trying less conventional A/B testing. I was really surprised. My gut reaction agrees with this post but I was wrong in this instance. It’s proof that you should always mix qualitative and quantitative testing and never opt strictly for one or the other. (Contributed by Digital Campaign Lead Jasper Burwell)

US Paid Search Ad Spend Growth Slows To 12%

Despite Yahoo’s ongoing push for advertisers to run “Gemini” campaigns, most search/display marketers are reluctant to put budget towards these networks. This is no surprise, considering the limited targeting capabilites. Our paid search team is keeping a close eye on the Gemini network for future targeting options that will help our clients. (Contributed by PPC Manager Matt Burkarth)

Using Responsive Images (Now)

As larger images become more and more prevalent on desktop sites, load speed becomes more of a concern on mobile devices. New advances will soon be used to efficiently serve different sized images for different viewport sizes. (Contributed by Front-End Developer Kevin Konrad)

Bing Ads Remarketing Now Available For Search And Shopping Campaigns

Always late to the party, Bing Ads is now offering Remarketing for advertisers on Yahoo and Bing. Advertisers will need the UET tags integrated with their Bing Ads campaign to be eligible for Remarketing. It will allow advertisers to serve ads on Bing and Yahoo search results to users who have visited your website but only if the impression was served from Bing Ads. (Contributed by SEO Manager Ray Carboni)

Users are More Likely to Click on Ads on Instagram

Instagram ads allow you to drive traffic directly to your offers with a call-to-action button. If you are active on multiple social-media networks, you likely see the most engagement on Instagram. (Contributed by Paid Search Specialist Justin Reed)

Win Every Micro-Momement with a Better Mobile Strategy

82% of people say that they consult thier phones, while in the store before making a purchase. It is important to make sure you mobile strategy accounts for touching the potential customers during these kinds of Micro-Moments. (Contributed by Paid Search Specialist Bill Hartz)

Facebook Reactions Begins Testing

On October 10th, Facebook launched their newest feature, named Reactions. This feature, which acts as an extension of the “like” button was tested in Ireland and Spain. Now, as consumers learn more about Reactions and how to choose between emojis that represent emotions from “love” to “haha” to “angry”; advertisers and businesses are simultaneously learning how to benefit from knowing more about the drivers of consumer emoticon and how to engage with empathy. (Contributed by Client Relations Manager Ashley Rabuck)

Chicken Treat Launches Chicken Tweet

A fast-food franchise in Australia has set-up a cozy coop for it’s newest social media star Betty. The chicken has a keyboard and plenty of time on her hands. With a keyboard set-up in her coop the franchise is letting her run most of their Twitter seeking to make her the first chicken to tweet. The feat will only be completed once Betty tweets a 5 letter word in English. So far she’s tweeted only 3 letter words including ‘bum’ and ‘few’. (Contributed by Online PR Specialist Anna Horn)


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