What we are Reading in Digital Marketing this Week (10-09)
As digital marketers, we strive to be constantly up-to-date on the latest happening in the online world. We have Search Engine Optimization, Pay-Per-Click Advertising, Web Design, and more covered. Staying on top of digital news is our job and not only pushes us with our ideas and strategies but ensures our clients come out on top as well. Whether it’s a new app exploding on the scene, a Google algorithm update, or the latest behavior tracking tool we’ll review, preview, and make note of it here. So if you’ve missed checking your RSS reader or your favorite sites this week no worries. We’ll break down every thing you need to know so you can stay up to date as well. Come back every Friday for a new collection of our favorites and the most noteworthy pieces from the digital news sphere.
What We’re Reading for October 9th
Twitter Releases Latest Feature Called Moments
This week, you may have noticed a lightning bolt at the top of your Twitter feed. Moments which came as a result of Project Lightning, is a collection of tweets, videos and photos, and covers topics in news, entertainment, and more. For moments that update frequently, like an awards show, users have the option to follow the moment. Tweets then automatically appear in the timeline for the length of the event. Twitter says that Moments primary intention is to make the app more user-friendly. (Contributed by Online PR Specialist Ellen Borza)
Jack Dorsey Becomes the Official Twitter CEO
After a search lasting several months it seems that Twitter’s board of directors has stuck with Dorsey. Although it was first said that they were looking for someone who would commit to the job full-time it seems that they have receded that statement as Dorsey will continue to rule over Twitter and Square. The whole saga has been interesting since Dorsey was fired in 2008. (Contributed by Online PR Specialist Anna Horn)
A Fedora Steals the Microsoft Show
This week Microsoft unveiled their new hardware including a Surface laptop, Lumia phone, and new fitness tracker. The company also showed off it’s HoloLens an incredibly expensive gaming device they hope catches on. But the start of the show seemed to be Bryan Hoper an executive demo lead who donned a denim fedora for the presentation. Twitter was lit up with mentions of the headwear. Slightly overshadowing the event itself. (Contributed by Online PR Specialist Anna Horn)
The Economist Attempts a Different Perspective of Millennials
The magazine surveyed 90,000 millennials in an effort to understand the generation better. The research lead the publication to create a subset of millennials entitled the Gen-narrators who are active, interested, and entrepreneurial. This subset make great influencers and take the content they find and remix it before broadcasting their own version. (Contributed by Technical Search Strategist Claudia Pennington)
Our Favorite Video from the Week
In an adorable effort to target millennial parents Mattel reaches into the creative depths of children’s imaginations. This inspiring ad showcases different little girls acting as real professionals in the careers they like to play with their Barbies as. Including a science professor, business professional, and veterinarian. This is a slam dunk in our book. (Contributed by Technical Search Strategist Claudia Pennington)
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