As digital marketers, we strive to be constantly up-to-date on the latest happening in the online world. We have Search Engine Optimization, Pay-Per-Click Advertising, Web Design, and more covered. Staying on top of digital news is our job and not only pushes us with our ideas and strategies but ensures our clients come out on top as well. Whether it’s a new app exploding on the scene, a Google algorithm update, or the latest behavior tracking tool we’ll review, preview, and make note of it here. So if you’ve missed checking your RSS reader or your favorite sites this week no worries. We’ll break down every thing you need to know so you can stay up to date as well. Come back every Friday for a new collection of our favorites and the most noteworthy pieces from the digital news sphere.

What We’re Reading for August 28th


Facebook adds ‘Donate Now’ call-to-action button:

Nonprofits with business pages can take advantage of Facebook’s newest call-to-action button, “Donate Now.” This button is available on link ads and pages. Other buttons that were already available to businesses ranged from “Shop Now” to “Sign Up.” These buttons take visitors directly from Facebook to websites or apps. The new “Donate Now” option will make it easier for people to support their favorite organizations. (Contributed by Online PR Specialist Ellen Borza)

Burger King tries ‘peace’ with McDonalds, and McD’s is not interested:

In a brilliant move, Burger King takes out ads in the NYT, creates a promotional video, and hit social media hard in an attempt to make 9/21, McWhopper day, a truce between 2 of the biggest names in quick serve restaurants. Unfortunately, McD’s wasn’t interested and they felt the wrath of social media as a result. (Contributed by Contributed by Director of Search Marketing Justin Emig)

Move over Cortana, Google Now, and Siri, Facebook M is on its way:

Digital personal assistants are known to be the future of Mobile search, and now Facebook is throwing their hat in the ring with the rumored Facebook M. A play off of Messenger, Facebook claims better recommendations. Once this is live, we will be sure to keep you updated on how this impacts search. (Contributed by Director of Search Marketing Justin Emig)

87% of customers will not select company with bad ratings:

We all know that consumer reviews are incredibly important, but a study from BrightLocal shows that they are even more important than first thought. They concluded that 87% of customers won’t consider businesses with low ratings. (Contributed by Director of Search Marketing Justin Emig)

Instagram moves away from the square:

This week the photo sharing platform announced that it was going to begin allowing users to upload landscape and portrait photos. Now you won’t have to crop your sister out of a family photo (sorry Em) or cut off the top of the tower of Pisa when posting your sick vacation pictures. Users still are not able to post photos in their entirety, they can only be as tall or wide as the platform dictates. But this is a great step in the right direction.  (Contributed by Online PR Specialist Anna Horn)

Facebook hits 1 billion users in a single day:

On Monday the 24th Facebook had 1 billion people log on to the site during the day. The social network reached 1 billion users back in October of 2012 and no one can say they’ve stopped growing as this new milestone is truly incredible. 1 in 7 people in the world used Facebook on Monday. So if you think Facebook is dead, you may want to reconsider. (Contributed by Online PR Specialist Anna Horn)


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