As digital marketers, we strive to be constantly up-to-date on the latest happening in the online world. We have Search Engine Optimization, Pay-Per-Click Advertising, Web Design, and more covered. Staying on top of digital news is our job and not only pushes us with our ideas and strategies but ensures our clients come out on top as well. Whether it’s a new app exploding on the scene, a Google algorithm update, or the latest behavior tracking tool we’ll review, preview, and make note of it here. So if you’ve missed checking your RSS reader or your favorite sites this week no worries. We’ll break down every thing you need to know so you can stay up to date as well. Come back every Friday for a new collection of our favorites and the most noteworthy pieces from the digital news sphere.

What We’re Reading for August 21st


Twitter Launches New Ad Platform:

This week the company announced that it was changing the Twitter Publisher Network to the Twitter Audience Platform in a move to connect with users on or off the site. The first ad platform launched in 2014 and allowed users to promote app installs or re-engagement ads. But now, Twitter is expanding their placements off of Twitter with the hope that this is something that will hopefully allow for more mainstream appeal. (Contributed by Director of Search Marketing Justin Emig)

Ripoff Report De-indexed from Google:

Chalk this up into the puzzling category. For what appears to be only 30 minutes, the controversial review site Ripoff Report was de-indexed from Google search. The cause of this still remains a mystery, but this definitely threw the internet into a heavy discussion, especially since Ripoff Report removed themselves from the index back in 2011. (Contributed by Director of Search Marketing Justin Emig)

Facebook Surpasses Google in Referral Traffic:

Facebook refers more traffic to the top 100 news sites than Google, according to Parse.ly’s recent Authority Report. Facebook’s referral traffic made up 38.3% compared to Google’s 35.8%. The article points out that perhaps it’s not so much Facebook surpassing Google that is a surprise, rather it is the extent to which Google has plateaued. The good news for Google is that other referrers are far behind. We will watch as Facebook and Google continue to go head to head in referrals. (Contributed by Online PR Specialist Ellen Borza)

Live Streaming for Facebook Verified Profiles is Coming:

Available only to specifically chosen Facebook celebrity profiles the livestream app and ability should be rolling out to verified profiles within the next few months. Although there is no specific date set the tests looked to have gone well with celebrities like the Rock, Stephen Amell, and Martha Stewart. It seems as though soon global brands, business, further celebrities and public figures will be able to livestream to their feed. Journalists will also be in on this soon making it a powerful tool for getting news out on social media. (Contributed by Technical Search Strategist Claudia Pennington)

Wikipedia is losing traffic from Google:

Once seen as the darling of Google, as they have enjoyed countless top rankings for a countless quantity of keywords, Wikipedia founder Jimmy Wales reported this week that they have been experiencing a steady decline from Google Search. This threw the industry in a tizzy as was it the Answer Box causing the decline, the move to HTTPS, or some just an attribution issue. It is definitely worthy of a discussion. (Contributed by Director of Search Marketing Justin Emig)

Google Becomes Your Solar Salesperson:

In the past few years the search giant has funded over $2 billion dollars in renewable energy products. Now we are starting to see results from that investment. The result entitled, Project Sunroof was made public this week. The site (only available in Boston, Resno, and the San Francisco Bay Area) allows users to search for their address and see how much they could save by installing solar energy. Using Google Earth and calculating sun exposure for that area. If you’re a local solar company however, you may be out of luck as they are only suggesting consultations to their solar partners (5 Google approved companies). (Contributed by Online PR Specialist Anna Horn)

Facebook Slowly Begins Letting Brands Use GIFs:

Since May users have been able to post GIFs into their feed without having a play button appear. Now the social media platform is slowly letting brands to the same. These GIFs won’t be allowed on the sidebar ads, Facebook is phasing those out anyways, but are allowed in boosted posts. From the pages being allowed to try GIFs in posts Facebook will determine it’s future strategy for the graphics. Interesting GIFs with high quality graphics are what’s going to win. Be careful but creative. (Contributed by Online PR Specialist Anna Horn)


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