As digital marketers, we strive to be constantly up-to-date on the latest happening in the online world. We have Search Engine Optimization, Pay-Per-Click Advertising, Web Design, and more covered. Staying on top of digital news is our job and not only pushes us with our ideas and strategies but ensures our clients come out on top as well. Whether it’s a new app exploding on the scene, a Google algorithm update, or the latest behavior tracking tool we’ll review, preview, and make note of it here. So if you’ve missed checking your RSS reader or your favorite sites this week no worries. We’ll break down every thing you need to know so you can stay up to date as well. Come back every Friday for a new collection of our favorites and the most noteworthy pieces from the digital news sphere.

What We’re Reading for July 17th


Google brings shopping to the search results page:

The much anticipated, often misunderstood Google Adwords update has been officially announced. Google is looking to take on the likes of Amazon and bring ecommerce purchasing directly to the search results page. This update is massive and just reinforces the power of ecommerce marketing and the need to have a shopping campaign for your search marketing. (Contributed by Director of Search Marketing Justin Emig)

Facebook takes note and starts push towards buying on page:

In a strategy similar to buyable Pinterest pins or the mentioned above Google ads, Facebook confirmed that it has begun testing shopable features on Facebook pages. Soon ecommerce brands will be able to showcase products at the top of their page (on mobile) and under a tab (on desktop). As Facebook moves towards making their Messenger app able to do ‘everything’ this seems like a key ingredient in their strategy. Who knows, maybe in 5 years Facebook will be the only app you need.. (Contributed by Online PR Specialist Anna Horn)

Facebook is developing Moneypenny, a personal shopper service:

Facebook may be eyeing an opportunity to monetize Messenger with Moneypenny’s concierge services.  Thus, local SEO and social media advertising are now more important than ever.  Ensure your Facebook page is up to date and you’re responding to your customers in a timely fashion. (Contributed by Technical Search Strategist Claudia Pennington)

Google is hiring and SEO, search inception ensues:

Twitter blew up this week in the SEO community when it was pointed out that Google recently posted a job posting for an SEO manger to oversee cross-functional teams on to ensure that the highest level of technical SEO is used. Jokes upon jokes were made and no one is sure if they are trolling the SEO community or really just being cautious about all their future endeavors. (Contributed by Online PR Specialist Anna Horn)

How much does a __ cost?:

The people at Fixr posted an excellent piece this week using the Google autocomplete feature and the search, “How much does a * cost in _____.” Fixr filled in the blank with every country in the world and Google would then fill in the answer with the top searched term for each country. There were some hilarious results as well as a lot of worrying questions that followed. For example, people really wonder how much Panama hats will cost you in Ecuador and a watermelon in Japan. (Contributed by Online PR Specialist Anna Horn)

Netflix kills it when it comes to subscribers:

The company has added on over 15 million subscribers in the past year. A lot of this number can be attributed towards expanding international markets but even on the domestic front the numbers surpassed the expected projections. Original content seems to be the driver as Netflix continues to dominate. This week was all wins for the brand as their stocks saw excellent numbers and they managed to snag a boatload of Emmy nominations. (Contributed by Online PR Specialist Anna Horn)

Amazon wins and loses with Prime Day:

In celebration of the giants 20th birthday the marketing gurus came up with Prime Day a day specifically for Amazon Prime members where plenty of products were discounted. The promise of a sale bigger than Black Friday lured many members to the site. The idea seemed to pay off as Amazon banked more then they did on Black Friday. However, the company has taken a beating on social media over the product offerings. Many called it more of a Garage Sale Day instead of Prime Day and laughed off the discounted items. But I mean doesn’t everyone need 40% off their Flintstone vitamins? (Contributed by Online PR Specialist Anna Horn)


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