As digital marketers, we strive to be constantly up-to-date on the latest happening in the online world. We have Search Engine Optimization, Paid Per Client Advertising, Web Design, and more covered. Knowing what is coming down the digital marketing pipeline not only helps us but our clients as well. Whether it’s the latest new app exploding on the scene, a Google algorithm update, or the latest behavior tracking tool we’ll review, preview, and make note of it here.

Our team eats, sleeps, and breathes digital marketing. Even during happy hour you’ll find us debating meta description validity or the future of wearables. We’re staying on top of what is to come to benefit not only our clients but our readers as well. So instead of scouring the internet for blogs, articles, and white papers every week, just stop by on Fridays and check out our most important finds from the week.

What We’re Reading for June 19th


Google updates it’s core search algorithm:

This update wasn’t a Panda, Penguin, or Https update but something did change with the core algorithm. There was no official confirmation from the search giant about what the update entailed but many in the search community saw spikes on various tools. (Contributed by Account Manager Yenma Kounlavong)

Google testing warnings in mobile search results:

If your website struggles with load speed issues, it could signal Google to note this in the SERP letting users know that your mobile site takes longer to load, potentially deterring users or customers from visiting your website. This experimentation is similar to the red slow flag given to some sites back in February, showcasing the fact that mobile is just as important as ever to the search giant. (Contributed by Technical Search Strategist Claudia Pennington)

Advertise to consumers based on the apps they have:

Amid the more popular talk related to them changing CEOs, some lesser publicized news out of Twitter is that they are going to be introducing targeted based upon the app categories that the consumer’s have on their phone. This adds to the already standard targeting enjoyed by just about every platform. With Twitter trying to court advertisers to spend marketing dollars on the platform, this could really help shift some attention. (Contributed by Director of Search Marketing Justin Emig)

The FTC clarifies regulations and begins targeting social media:

The Federal Trade Commission has updated their content on endorsement requirements. The focus seems to be on people using social media for marketing particularity sponsored posts. It seems as if many social media marketers have not been disclosing sponsored posts and this is seeking to change that. All endorsements must be clearly disclosed to the audience and with these new clear rules it seems as if there will no longer be loopholes or excuses for brands or influencers. (Contributed by Account Manager Yenma Kounlavong)

Apple to allow iPhone users to block all ads:

Backed by the success of advertising blocking software like Ad Block+ or even the capabilities that Google released with Android devices, Apple is going to be offering extensions in the new Safari for iOS to allow for ad blocking. While everyone feels this is going to ‘kill’ the digital marketing/banner advertising industry, we are not so convinced (case in point… Google’s increasing revenue). We feel this is just another option to show great press and satisfy those hardcore advertising haters who long for this functionality. (Contributed by Director of Search Marketing Justin Emig)

Facebook tweaks News Feed ranking algorithm, yet again:

Facebook has been known to absolutely obliterate the organic reach of brands who aren’t paying for placement, Facebook has added another factor to the ranking algorithm, time spent on an article. The longer you stay on a story, the better that story will appear to Facebook. This isn’t completely unique as Google has been known to use something similar, but this does add another wrinkle to the social media marketer’s plan as just generating a click isn’t good enough anymore. (Contributed by Director of Search Marketing Justin Emig)

12 Most successful Facebook campaigns are named:

This year at the Facebook Awards the company used various campaigns that were shared millions of times to showcase the use and positive effect their platform can provide. During the awards the top spots were given out to some of the highest shared campaigns in across 6 different categories. Procter and Gamble’s ‘Like a Girl’ campaign and the ALS Ice Bucket challenge took the top spots with other world wide brands placing in the silver and gold categories. (Contributed by Account Manager Yenma Kounlavong)

One in four mobile apps are abandoned after single use:

With mobile app downloads being one of the biggest spenders in digital advertising, it comes with much dismay that a study from Localytics shows a quarter of apps are abandoned after the first use. These apps do a great job of getting your initial click, but fail to bring return visits, and thus are removed or abandoned. (Contributed by Director of Search Marketing Justin Emig)

LinkedIn makes sense of their editorial hires:

After going on a hiring spree of editors from popular publications like Fortune and the Wall Street Journal, Linkedin has debuted it’s freshly revamped Pulse news app. After buying Pulse in 2013 Linkedin has not only changed the algorithm for more relevant content per user but all the headlines are being curated by human editors as well. Leaving us asking if this could pay off for other companies as well. Facebook and Twitter, you’ve been warned. (Contributed by Online PR Specialist Anna Horn)

Twitter finally introduces autoplay video:

This week Twitter announced it was rolling out autoplay video for users as they scroll through their timelines. Much like Facebook the videos will begin to play with the volume muted. Users will also be able to turn this feature off if desired ensuring that criticism is kept to the minimum. Personally, I’m excited for this to be streamlined, but more importantly ecstatic about the fact that gifs will now play automatically. Prepare for a more interesting timeline my friends. (Contributed by Online PR Specialist Anna Horn)


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