What we are Reading in Digital Marketing this Week (06-05)
As digital marketers, we strive to be constantly up-to-date on the latest happening in the online world. We have Search Engine Optimization, Paid Per Client Advertising, Web Design, and more covered. Knowing what is coming down the digital marketing pipeline not only helps us but our clients as well. Whether it’s the latest new app exploding on the scene, a Google algorithm update, or the latest behavior tracking tool we’ll review, preview, and make note of it here.
Our team eats, sleeps, and breathes digital marketing. Even during happy hour you’ll find us debating meta description validity or the future of wearables. We’re staying on top of what is to come to benefit not only our clients but our readers as well. So instead of scouring the internet for blogs, articles, and white papers every week, just stop by on Fridays and check out our most important finds from the week.
What We’re Reading for June 5th
Haven’t logged into your Google My Business account for a while? Google may unverify your listing:
In effort to provide users with the best experience when looking for local businesses, Google is starting to unverify business listings that have been inactive for an extended period of time. If you haven’t logged into your Google My Business account in the past six months, you may want to check the inbox associated with your listing(s). Google is contacting the owners of inactive accounts to confirm that they are still managing their business listing(s). If these attempts go unanswered, you can expect to see your listing(s) to be disconnected from your Google My Business account. (Contributed by Online PR Specialist Emily Long)
Monitor Your Company’s ROI 24/7 with New Apple Watch App:
Want to make sure your business plan stays on track? There’s an app for that. Marketing Evolution developed a ROI app for the Apple Watch that allows you to track how your business is doing 24/7. The app should be available by the end of this year. (Contributed by Jr. Online PR Specialist Ellen Borza)
Out ranking Google on Google:
This week it was discovered, and promptly wen viral in the SEO world, that a man on Egyptian Google was outranking Google for it’s own keyword of “google”. No one is still quite sure how this happened and the fellow has no idea himself. The problem has since been fixed by the company but it was an interesting one to have in the first place. I suggest reading the article on Medium for some Friday merriment. (Contributed by Online PR Specialist Anna Horn)
Pinterest announces date for first buyable pins:
Later this month Pinterest users will have begin to see an option to buy what’s listed in a pin directly. The button will be next to the ‘Pin it!’ button and will give users the option to directly purchase the item. For now this change will only appear on iOS devices but future expansion is expected. Executives say they have no plans to take a cut from the profits which is excellent news to ecommerce brands. (Contributed by Online PR Specialist Anna Horn)
Say good-bye to Yahoo maps:
Yahoo has announced that they are killing off their Yahoo maps program. The decision came after the company decided to use the resources for other projects. Maps will still be available for some of their services however, these will not be powered by Yahoos own mapping service. (Contributed by Online PR Specialist Anna Horn)
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