As digital marketers, we strive to be constantly up-to-date on the latest happening in the online world. We have Search Engine Optimization, Pay-Per-Click Advertising, Web Design, and more covered. Staying on top of digital news is our job and not only pushes us with our ideas and strategies but ensures our clients come out on top as well. Whether it’s a new app exploding on the scene, a Google algorithm update, or the latest behavior tracking tool we’ll review, preview, and make note of it here. So if you’ve missed checking your RSS reader or your favorite sites this week no worries. New to 2016 is our what we’re listening to section full of a podcast, song, or piece that has been in our heads all week. Check it out to find out what you should be listening to regardless of topic. Come back every Friday for a new collection of our favorites and the most noteworthy pieces from the digital news sphere.

What We’re Reading for March 18th


Instagram Switches Up Algorithm

This week Instagram announced that it’s taking a page out of Facebook’s playbook and will be changing its chronological posting to high quality posts appearing first. Reactions to the update have been mixed. Some are pleased that they won’t be missing any of their favorite users posts while others fear that their posts might be unseen in favor of more popular users. (Contributed by Online PR Specialist Sarah Walsh)

Google to Change Smartphone User-agent of Googlebot

Don’t be the 1%! On April 18th, Google will change the user-agent of Googlebot from iPhone to Android. Test your website via Google Search Console’s “Fetch and Render” function to ensure it still renders appropriately. (Contributed by Technical Search Strategist Claudia Pennington)

Google Expands Analytics offering with Google Analytics 360 Suite

Google Analytics Premium has been around for a few years now, but Google is continuing to expand their portfolio of measurement tools. This week they released Google Analytics 360 Suite, which includes a battery of measurement tools, specifically targeted at the Enterprise consumer. However, does this mean that the free Google Analytics tool will continue to have features eliminated and sampling increasing?  (Contributed by Director of Search Marketing Justin Emig)

Facebook Adds ‘I Own This Button’

A new feature is being tested, or rolled-out where users on Facebook can select, “I already own this” from a drop down menu on shopping ads. This presumably will allow Facebook to better tailor shopping ads for users. Additionally, it will show shopping habits, style, and other information that the social media giant is sure to use in some way or another. (Contributed by Online PR Specialist Anna Horn)

Why Copying Campaigns Between Search Engines Misses Opportunities

There are a few search engines available to us (Google and Bing being the most popular). The search queries used and the intent of the user changes depending on which search engine they’re using. Therefore, it’s important to treat paid search campaigns differently on each platform. This means you have to have a unique strategy for optimizing campaigns on each platform if you want to stay ahead of the competition. (Contributed by Paid Search Specialist Kevin Koehn)

What We’re Listening To

SPI 204: Snack on This—How Sean Kelly Built SnackNation (and the Bigger Meaning Behind It)

As Snack Nation enthusiasts, we enjoyed the snack-sized content in this podcast episode. Kudos to Sean Kelly on the success of his B2B snack empire! (Contributed by Technical Search Strategist Claudia Pennington)


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