What we are Reading in Digital Marketing this Week (11-11)
As digital marketers, we strive to be constantly up-to-date on the latest happening in the online world. We have Search Engine Optimization, Pay-Per-Click Advertising, Web Design, and more covered. Staying on top of digital news is our job and not only pushes us with our ideas and strategies but ensures our clients come out on top as well. Whether it’s a new app exploding on the scene, a Google algorithm update, or the latest behavior tracking tool we’ll review, preview, and make note of it here. So if you’ve missed checking your RSS reader or your favorite sites this week no worries. Come back every Friday for a new collection of our favorites and the most noteworthy pieces from the digital news sphere.
What We’re Reading for November 11th
Google Retires Map Maker
Not yet gone and will never be forgotten by this searcher, Google has announced that it will be retiring it’s beloved Map Maker. The product made it easy for users to edit their maps system and provide information that not even the search giant knew about. This loveable product made it easy for users and SEOs alike to modify incorrect information easily. Instead the features will be put directly into Google Maps as well as the Maps app which is great news. The switch should indeed help Google streamline requests and get information out faster. (Contributed by Online PR Specialist Anna Horn)
Instagram is Letting Users Shop in Their Feeds
Instagram announced that it will soon let brands tag products in their posts, enabling users to shop directly from their Instagram feeds. The feature will only be open to select brands like J.Crew and Warby Parker. But many are wondering, what does this mean for influencers who use LiketoKnowIt and other apps to make commission from the products they feature? If brands can regram user-generated content and still tag products, then this content will become even more important. Glossy also said that disclosing relationships with brands will be even more crucial. (Contributed by Online PR Specialist Ellen Borza)
In other Instagram news, now may be the time to step up your Instagram game. With Twitter and Instagram becoming oversaturated with content, Instagram is still a relatively new platform that is ripe for experimentation. So businesses and brands should take this opportunity to be bold, create a greater variety of posts, and maybe even post more than once a day! (Contributed by Online PR Specialist Sarah Walsh)
Make a Spectacle of Yourself
Snapchat is back at it again changing wearable technology. Wait, what? That’s right, Snapchat just rolled out Spectacles… as in glasses.The Spectacles allow you to take 10 second snaps from your perspective. You can wirelessly add snaps to memories and they show friends you’re snapping. The best part, they charge in their case! Snapchat has placed booths around popular locations to find your perfect pair of Spectacles. Can’t find a booth? Use Spectacles interactive map to find the Snap Bots. Don’t think they will catch on? The first booth in Venice sold out by 8am! (Contributed by Online PR Specialist Michelle Bull)
The Importance of Shopping Ads this Holiday Season
Although Google Shopping Ads are relatively young, they’ve changed over time and will continue to adapt to market wants and needs. The way Product Listing Ads (PLAs) look, the number of PLAs displayed and their functionality have all been tweaked over time. With the 2016 holiday shopping season quickly approaching, it’s important to be cognizant of how these ads are currently structured and use that to your advantage in Shopping campaigns this holiday season. (Contributed by Paid Search Specialist Kevin Koehn)
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