What we are Reading in Digital Marketing this Week (06-24)
As digital marketers, we strive to be constantly up-to-date on the latest happening in the online world. We have Search Engine Optimization, Pay-Per-Click Advertising, Web Design, and more covered. Staying on top of digital news is our job and not only pushes us with our ideas and strategies but ensures our clients come out on top as well. Whether it’s a new app exploding on the scene, a Google algorithm update, or the latest behavior tracking tool we’ll review, preview, and make note of it here. So if you’ve missed checking your RSS reader or your favorite sites this week no worries. Come back every Friday for a new collection of our favorites and the most noteworthy pieces from the digital news sphere.
What We’re Reading for June 24th
The Numbers Behind the Rio Olympics
We all know that the Olympics are one of those times we come together as a country to celebrate athletic greatness. But it is less publicized just how much money goes into this event, from sponsorships to broadcast rights. The Olympics is big business and some brands are making substantial bets it will pay off. (Contributed by Director of Search Marketing Justin Emig)
Franchises Get Ahead Using Local SEO
Focusing on improving local listings–we can’t stress that enough. Many missed leads and calls occur when customers can’t find your phone number. (Contributed by Technical Search Strategist Claudia Pennington)
How Voice Recognition Will Impact Local Search
Voice search queries have seen unprecedented growth, in part because word recognition accuracy has drastically improved in the last few years. ComScore estimates that 50 percent of searches will be with voice, meaning it will be enough of a factor that local marketers will have to employ strategies for voice queries. Certainly how consumers speak versus what they type (i.e., keyword searches) vary. This is a great read if you’re wondering about the future and capabilities of voice search. (Contributed by Online PR Specialist Ellen Borza)
The Shift from Physical to Digital Storefronts
Mobile apps are in the process of changing the way that we shop. Apps are the new kind of storefront and brands need to attract their consumers through the format of their app. More brands are also looking to video as they embrace new campaigns hoping to increase the number of installations of their app in the end. Many are focusing on one-click purchasing to help with the ease of the buying process. As we know, more consumers are dodging the store, but brands have caught on to a way to still get into their pockets, only this time it is through their mobile phone. (Contributed by Jr. Online PR Specialist Angalena Malavenda)
Apple Creates SEM Platform for App Developers
Sources state that Apple will soon unveil paid-search ads for the App Store. Apple will introduce a new app-subscription revenue sharing model available to app developers. With so many different social mediums looking to monetize their search traffic it’s interesting to see Apple finally get into the game. (Contributed by Digital Campaign Lead Jasper Burwell)
“Picked For You” Instagram’s New Update
With the 150% increase of video watching on Instagram, it’s only appropriate that they would roll out an update yet again. Instagram’s previous explore tab was a bit overwhelming. There were photos and videos being recommend that made us question what Instagram actually thought we liked. The new update helped alleviate this problem. This tab will exclusively focus on more videos over pictures, and highlight more categories of interest. (Contributed by Online PR Specialist Michelle Bull)
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