If you’ve logged onto Facebook for more than 5 seconds over the past few weeks, you’ve probably seen one or two of your friends dumping water over their heads in an effort to participate in the #IceBucketChallenge that is raising awareness and support for ALS research.

Amyotrophic Lateral Sclerosis (ALS) or Lou Gehrig’s disease is a neurodegenerative disease that is typically fatal within 2-5 years of diagnosis. Those who suffer from ALS often lose control of their limbs, and eventually are unable to swallow, speak, and in some cases breathe on their own.

ALS is an uncommon disease with only 30,000 Americans diagnosed at a given time. Few people know someone with the disease – and estimates say that only about 50% of Americans were familiar with ALS before this summer’s fundraiser.

The Ice Bucket Challenge was started in early summer 2014 and gained momentum in the US when the hosts of Morning Drive, which airs on the Golf Channel, performed the challenge on June 30th. Not long after, Matt Lauer followed suit on the Today Show. The rest is history.

Last week, Web Talent’s CEO Mike Canarelli partnered with Stoner Bunting Advertising’s President, Dan Nguyen to raise awareness for ALS in the Lancaster area. Although it’s not every day that you get to dump a giant bucket of ice water on your boss’s head, we’re more excited to contribute to finding a cure for ALS.

As of yesterday, August 24th, the ALS Association has raised $70.2 million, compared to the $2 million raised over the same time period last year. It’s true that the Ice Bucket Challenge social media phenomenon has been the strongest media coverage for ALS ever – and it’s arguably one of the most impactful social media campaigns for a non-profit too. ALS supporters have even embraced the negativity, citing it as just another way to increase awareness of the disease.

The $70.2 million donations come from existing donors – but also from 1.3 million new donors. If you’re interested in joining the group of existing donors, or getting involved in ALS awareness, we encourage you to visit ALSA.org.