What are backlinks? To answer this question I am going to introduce Google’s ‘define’ command. Google’s define command provides the definition of the word immediately following the command. For example you could type, define: blog, and Google would return the definition of the word ‘blog.’ For more information on Google’s Advanced Search Operators visit this website: http://www.google.com/help/operators.html   So, back to our original question of, What are backlinks? Backlinks are links from other websites and web resources back to your site. Backlinks are also referred to as; reciprocal links, inlinks, incoming links, inbound links and inward or inbound links. Yes, they all mean the same thing.   As the video above states backlinks are incredibly important. There is a fine line between quality and quantity when talking about backlinks. If you are an attorney you might want backlinks on legal directories, free web resources that offer advice or information related to the area of law you primarily practice or, if you specialize in real estate law, you might want links on real estate websites. What you would not want are links from any old website that will list you. The sites linking back to your website determine your popularity. If your backlinks all relate in some way to your field you are more popular in that field.    I recently read the book, Get to the top on Google – Tips and Techniques to Get Your Site to the Top of the Search Engine Rankings – and Stay There, by David Viney ‘The SEO Expert.’ In this book Viney compares the likeness between in-text citations in research papers and backlinks to a website. In the eyes of many, the more an author or source is cited in research papers and text, the more legitimate their information is. Similarly, the more valid and relative backlinks you have the more credibility your site has. Stay tuned for more!