We’ve all seen Justin Timberlake and Jimmy Falon’s HILARIOUS hashtag skit and most of us agreed that hashtags have become quite excessive. In case you haven’t seen the video, I’ve included it below for your viewing pleasure. As if you weren’t already inundated with hashtags popping up all over the place, Google has now jumped on the bandwagon.

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In May, Google+ announced the use of hashtags in posts, but now they’ve taken it a step further and have begun incorporating hashtags in search results. Simply type in the hashtag that you want to find more posts on (I used #throwbackthursday and #winewednesday), and voila! Google will pull in posts that use the hashtag from Google+ (naturally, they will come up first), Twitter, Tumblr, Instagram, and a few others.

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If you are an avid Google+ user, you will be excited to see that displayed on the right-hand side of the SERPs, Google+ posts and conversations that have used that specific hashtag are shown. From what I’ve seen, this is a live feed with all posts using the searched hashtag.

And, since Google is not biased, and certainly does not self promote, they’ve been courteous enough to add a link to search via Facebook or Twitter… below the Google+ feed.

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The use of hashtags in search also raises the question if this will further aid Authorship efforts. Hashtags that are placed strategically and appropriately in blog post titles should help authors put their articles in front of the right audience that is centered around a specific topic.

The good news for all us privacy freaks is that only posts that are shared publicly will show up in the search results. Phew! Now my bosses can’t search my #winewednesday posts! (kidding… kind of).

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This new way of searching opens up Pandora’s box for the Internet Marketing industry. Will we begin to target keywords with hashtags? Will we be able to target paid ads based on popular or relevant hashtags? Will Bing and Yahoo latch on to this new way of searching?

If you’ve read any of my posts before, you know I’m an advocate for businesses using social media. This new addition to the search results only furthers my stance that all businesses should be using and connecting with their industry audience via social media.

#thisisawesome #mainstreammonday #webtalentmarketing #okimdonehashtagging

If you’ve made it this far… this hashtag spoof is well worth 2 minutes of your time!