Search engine optimization is the process of making a website “likable” by search engines. Having relevant, up-to-date content, proper website coding, inbound and outbound links to other sites that are relevant, all contribute to “good” search engine optimization. However, these items are only the beginning. True SEO goes very deep and get complicated, as such it requires monthly or quarterly updates and monitoring.

The internet is a very competitive space. While you are optimizing your site, your competition is doing the same. SEO can be extremely profitable and yield bushels of new leads for your business.

Search engine optimization coupled with proper website conversion tracking, telephone tracking, email conversion rate monitoring as well as consistently adding relevant content are the ingredients needed to succeed.

Below is another great article by American Express OPEN on Search Engine Optimization (SEO). We subscribe to the American Express OPEN newsletter to receive updates weekly about particles that are relevant to what we do. I strongly urge every small business owner to fill out a brief profile on the OPEN website so you start receiving articles that are relevant to your business. The articles can help you manage your organization more efficiently, reduce operating expenses, derive new methods of conducting business, and much more.

When customers search for products and services to purchase, they go to search engines. And when your site ranks highly among those search engines, you (the business owner) stand to enjoy tremendous profits. If your site is not being “seen” by the search engines, then you’re missing out on a ton of opportunity!