What we are reading in digital marketing this week (week of 12-5)
As digital marketers, we must continue to stay up on the latest happenings in the world of Search Engine Optimization, Paid Per Client Advertising, Social Media Management, Social Media Advertising, Web Design, and much more. We need to know what is the next social network that is going to be exploding on the scene, what is the latest happenings with all of the algorithm updates from Google, and what technologies can you employ so that you convert more leads with less spend.
We are digital marketing junkies
At Web Talent, we have a team of people who eat, sleep and breath digital marketing. While many people are talking about the latest happenings on reality television, our team is busy discussing the latest apps to hit the market, the latest online advertising blunders, or new and unique ways to market our client’s products.
We literally consume hundreds of articles each week, discuss them, and determine how these particular strategies, techniques, updates can benefit our clients and help generate SALES!!
Instead of spending hours combing through hundreds of blogs, articles, and whitepapers every week, just stop by every Friday and see the 5 articles we have curated to be the information most relevant to growing your business.
Web Talent Marketing’s ‘What we are reading this week in the world of digital marketing’
Without further ado, here are 5 of the articles we are reading for the week of December 5th.
- UK Businessman Takes Google to Court and WINS: A UK businessman took Google to court over supposedly incorrect and defamatory links they were indexing in their search engine. These links were connecting the business man to heinous acts such as murder, etc. and directly affecting his business. Google and the businessman settled out of court but additionally, they removed all of the links from their index and notified the webmasters they blocked certain URLs. This continued ripple effect from the Right to be Forgotten legislation continues to raise eyebrows. (contributed by Sr. SEO Specialist, Ray Carboni)
- 12 Must-Know Changes in Social Media from November 2014: Nearly every social network made an update to their platform in November 2014. Whether small or large, here’s a brief overview so you can stay up to date with these changes and updates. (contributed by SEO & Online PR Specialist, Caitlin Dodds Gustafson)
- US Shoppers spent $17 billion on Desktop Computers this Holiday Season (so far): Research giant ComScore released a study that stated US shoppers spent more than $17 billion on ecommerce transactions from Nov 1 through Nov 23. This number is 11% higher than that of 2013 which means that the death of the desktop is a bit premature.
- Man Uses Olive Garden’s Unlimited Pasta to Feed the Homeless: A Utah man purchased the unlimited pasta pass from the Olive Garden and instead of ingesting thousands of carbs and calories, he put the pass to good use, by feeding the hungry. Matt Tribe documented his adventures of feeding those less fortunate and since has received attention from Olive Garden themselves, as well as hundreds of other media outlets. (contributed by Online PR Specialist, Erica Brandt)
- Yahoo! and Firefox Deal Steals Google’s Search Share: In a previous What We are Reading, we reported that Yahoo! and Firefox made a deal to name Yahoo! it’s default search engine with the latest Firefox 34 release. In the last 2 weeks, Yahoo! has seen substantial gains in US search share by growing their dismal 9.6% to a more respectable 29.4%. This means that Google’s monopolistic 82% share declined to 63%. While this might have gone under the radar to some, we see this as a MASSIVE event that could have lasting impact on the nature of search.(contributed by Sr. SEO Specialist, Ray Carboni)