What we are reading in digital marketing this week (week of 2-20)
As digital marketers, we must continue to stay up on the latest happenings in the world of Search Engine Optimization, Paid Per Client Advertising, Social Media Management, Social Media Advertising, Web Design, and much more. We need to know what is the next social network that is going to be exploding on the scene, what is the latest happenings with all of the algorithm updates from Google, and what technologies can you employ so that you convert more leads with less spend.
We are digital marketing junkies
At Web Talent, we have a team of people who eat, sleep and breath digital marketing. While many people are talking about the latest happenings on reality television, our team is busy discussing the latest apps to hit the market, the latest online advertising blunders, or new and unique ways to market our client’s products.
We literally consume hundreds of articles each week, discuss them, and determine how these particular strategies, techniques, updates can benefit our clients and help generate SALES!!
Instead of spending hours combing through hundreds of blogs, articles, and whitepapers every week, just stop by every Friday and see the 5 or more
articles we have curated to be the information most relevant to growing your business.
Web Talent Marketing’s ‘What we are reading this week in the world of digital marketing’
Without further ado, here are the top articles we are reading for the week of February 20th.
- LinkedIn shutting off some of their APIs to 3rd parties: LinkedIn plans to close 6 of 10 “open” API’s to third-party developers to cut back on apps that were in competition with their own, or made them “uncomfortable.” Twitter performed a similar exercise when it reached a certain growth period as well so we think this is something worth monitoring. (contributed by Front-End Developer, Kevin Konrad)
- Repurposing sliders for ecommerce websites: Carousels, or sliders, are now thought of as a thing of the past, but if used in a better way, could actually be useful. Instead of using carousels to display any number of random callouts, where users don’t know what to expect next, why not repurpose them to display mulitple views on ecommerce product pages? (contributed by Front-End Developer, Kevin Konrad)
- Marketers look to Digital as cure-all: Startup cellular carriers use wi-fi to handle phone calls first, and fall back on cellular towers when needed. Although major carriers like Verizon and AT&T are not worried about a price-cut war, names like Google and Cablevision could force them to pay attention. (contributed by Front-End Developer, Kevin Konrad)
- Facebook launches product ads: Facebook has made a number of changes to their advertising offerings in recent weeks, but these new Product Ads are a winner with online retailers. Product Ads will make it possible to highlight one or more products in an ad and target specific audiences and re-market to site visitors. Early tests showed very strong ROI on mobile and great engagement with this new ad format. (Contributed by SEO/PPC Specialist Caitlin Gustafson)
- Taco Bell turns its properties dark to promote their app: To gear up for the launch of the mobile-ordering app at the end of 2014, Taco Bell blacked out its social-media channels and website. When visitors went to any of these pages the only thing they offered was the ability to download the app. This move worked and in turn Taco Bell’s app had the No. 1 spot in the Food & Beverage category in the iTunes App Store but this was sure a risky play. (contributed by Online PR Specialist, Erica Brandt)
- LinkedIn has been aggressively poaching staff from major publications: LinkedIn recently acquired staff from The Wall Street Journal and Fortune to serve as editors for LinkedIn’s contributing writers. The popular social network is considered to be a “frenemy” to The Wall Street Journal and Fortune because both publications use LinkedIn for the promotion of their content and to drive traffic to their websites, but LinkedIn has taken some of their top talent. Stay tuned for more information, but I think we will continue to see LinkedIn evolve as a publishing platform. (contributed by Online PR Specialist, Erica Brandt)
- The relationship between PR and Journalism: This article discusses the relationship between PR practitioners and journalists and the way things such as technology have opened the door to new forms of communication, with tools such as YouTube and other social media channels. In addition to this, PR is continuing to grow as an industry. According to the article, “The amount of money spent on PR more than doubled between 1997 and 2007 and continues to grow across platforms.” (contributed by Online PR Specialist, Erica Brandt)