What we are reading in digital marketing this week (week of 12-26)
As digital marketers, we must continue to stay up on the latest happenings in the world of Search Engine Optimization, Paid Per Client Advertising, Social Media Management, Social Media Advertising, Web Design, and much more. We need to know what is the next social network that is going to be exploding on the scene, what is the latest happenings with all of the algorithm updates from Google, and what technologies can you employ so that you convert more leads with less spend.
We are digital marketing junkies
At Web Talent, we have a team of people who eat, sleep and breath digital marketing. While many people are talking about the latest happenings on reality television, our team is busy discussing the latest apps to hit the market, the latest online advertising blunders, or new and unique ways to market our client’s products.
We literally consume hundreds of articles each week, discuss them, and determine how these particular strategies, techniques, updates can benefit our clients and help generate SALES!!
Instead of spending hours combing through hundreds of blogs, articles, and whitepapers every week, just stop by every Friday and see the 5 articles we have curated to be the information most relevant to growing your business.
Web Talent Marketing’s ‘What we are reading this week in the world of digital marketing’
Without further ado, here are 5 of the articles we are reading for the week of December 26th.
- Google can now track “store visits” from online ads: The struggle for any online marketer who has a client with retail locations is attribution. Trying to tie the online efforts to what happens on ‘Main Street’ is a battle we fight everyday. Google is looking to make that easier with their new “store visits” metrics in AdWords. This incredibly powerful metric uses a users proximity to the advertiser’s retail location on Google Maps in order to tie the click to the ‘visit.’ We see this as a potentially game changing attribution correlation.
- December 2014 ecommerce revenue grows over last year: According to predictive analytics platform Custora, the quantity of ecommerce orders has risen as well as online sales. Custora also shows that online sales growth has improved since Cyber Monday, contrary to what many feel about the Super Bowl of ecommerce. Custora mentioned that mobile is the primary driver to this upward swing in ecommerce.
- Another loss for SPAM on Instagram: In an effort to fight inactive and and fake accounts, Instagram commenced the Instagram Purge in which it severed the follower count for many of the top IG accounts. Pop star Justin Bieber lost 3.5 million followers where brands like Nike lost 257k. This effort comes as a breath of fresh air to internet marketers like us because historically follower counts were a show of success for a campaign, where engagement is truly the holy grail brands should be after with social media marketing.
- Return on Investment remains paramount for CMOs in 2015: SalesForce released an infographic outlining a great deal of data related to what marketing leaders are saying about their marketing efforts. One of the key pieces is how 53% of CMOs say return on investment (ROI) is hte most important metric they use to measure success. This means that lower ROI channels such as Social Media Marketing might begin to receive less of the budget and higher ROI channels like Paid Search Marketing are going to get a bigger piece of the pie.
- Netflix wins big with unscripted ‘movie night’ spot: With the fight for your living room heating up more than ever with the launches of Google’s Chromecast, Apple TV, Amazon’s Fire TV and Echo, and many others, Netflix looked to showcase the value of their streaming movie service in this well put together piece by R/GA, Los Angeles. This ad looks to showcase the coming together of family around their product and looks to shed some light on the elusive happenings of the living room. These spots are currently ONLY running online (which has proven to be the model for great advertising spots) and will most likely make their way to traditional channels in the coming weeks. We think this piece sheds some light on a new marketing approach for 2015, the unscripted ad that showcases a bit more ‘reality’ to the continuously scripted world of advertising.