As digital marketers, we strive to be constantly up-to-date on the latest happening in the online world. We have Search Engine Optimization, Pay-Per-Click Advertising, Web Design, and more covered. Staying on top of digital news is our job and not only pushes us with our ideas and strategies but ensures our clients come out on top as well. Whether it’s a new app exploding on the scene, a Google algorithm update, or the latest behavior tracking tool we’ll review, preview, and make note of it here. So if you’ve missed checking your RSS reader or your favorite sites this week no worries. Come back every Friday for a new collection of our favorites and the most noteworthy pieces from the digital news sphere.

What We’re Reading for July 8th


eBay Launches AMPs

AMPs are moving out of the Into the News box and into our future transactions. eBay launches an AMP version, disrupting ecommerce as we know it. (Contributed by Technical Search Strategist Claudia Pennington)

Angie’s List Goes Free

We wrote about the announcement to change the site in March but this week Angie’s List opened up the floodgates for consumers by creating a free system with different paid tiers. This mean that if you’re a company in the service industry you may need to take the site more seriously when looking at your local SEO strategy. Managing reviews, following up with customers, and checking all your information is now necessary. (Contributed by Online PR Specialist Anna Horn)

Snapchat Users Can Now Post Old Content

Snapchat’s new Memories allows users to upload old content and reshare old snaps. Rather than saving photos to your camera roll, users can save to Memories for quicker access within the app. Memories can be added to Snapchat stories, but they’ll have a white background to indicate that they aren’t in the present. Will Memories be a welcomed extension of the app, or is this moving too far away from what makes Snapchat so unique? (Contributed by Online PR Specialist Ellen Borza)

Best Practices For Your Instagram Audience

Building a brand through Instagram can be difficult if you don’t know where to start. Before posting, make sure you know your audience and what they want to see. Visual appearance is the leading factor for purchases and other conversions. Also, be up-to-date on recent updates such as the explore feature, 60 second videos, timestamp, etc. Another great tactic for Instagram is posting regularly on specific days or times. The days that drive the best engagement are Mondays and Thursdays, so keep that in mind as your planning your next post. Lastly, if you are waiting to be discovered on Instagram, take some initiative to get the process rolling. Using the explore feature and geo location are someways to boost your audience. Also, try tagging people in the photo or giving a shoutout. That mixed with specific hashtags are ways to definitely grow your audience. (Contributed by Online PR Specialist Michelle Bull)

Re-engage your loyal customers with Customer Match for Shopping

Last year Google launched Customer Match, a way to remarket to searchers by their email address. This week the announced that the Customer Match targeting option will soon be available in Google Shopping. This means that advertisers will be able to directly remarket to their most valuable audience, previous customers or subscribers. (Contributed by Paid Search Specialist Bill Hartz)

Changes in Google PLA’s

Shopping has become a large focus for most online retailers. As more ecommerce website use shopping PLA’s Google counties to experiment. Recently Google has added a “Special Offers” filter so that searchers can filter by retailers that active sales and specials. These new features are interesting and are really changing the landscape of shopping PLAs. (Contributed by Digital Campaign Lead Jasper Burwell)

Try Different Types of Remarketing to Reach the Right Audience

Remarketing is a powerful tool that can have many applications depending on your target audience. The most basic audience are users who have visited your site but have not converted yet. The goal is to tailor your message to bring those people back so they do convert. It’s important to consider the users’ past behavior on your site (i.e. which pages they visited) and direct them to pages that make sense. Finally, remarketing can be an effective tool to drive engagement and retention of existing customers because it provides an additional network where you can be seen by many relevant users. (Contributed by Paid Search Specialist Kevin Koehn)


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