As digital marketers, we strive to be constantly up-to-date on the latest happening in the online world. We have Search Engine Optimization, Pay-Per-Click Advertising, Web Design, and more covered. Staying on top of digital news is our job and not only pushes us with our ideas and strategies but ensures our clients come out on top as well. Whether it’s a new app exploding on the scene, a Google algorithm update, or the latest behavior tracking tool we’ll review, preview, and make note of it here. So if you’ve missed checking your RSS reader or your favorite sites this week no worries. New to 2016 is our what we’re listening to section full of a podcast, song, or piece that has been in our heads all week. Check it out to find out what you should be listening to regardless of topic. Come back every Friday for a new collection of our favorites and the most noteworthy pieces from the digital news sphere.

What We’re Reading for July 1st


The (Small) Impact of Voice Search on Long-Tail Queries

The long and the short (query) of it is that there is little deviation for voice searches as they compare to typed searches. However, as with autocomplete, we’re likely to see adoption rates increase as users become increasingly confident in the results generate. Increased adoption could mean big changes in behavior. (Contributed by Technical Search Strategist Claudia Pennington)

Twitter Follows Facebook Messenger and Snapchat with Stickers

Following in the footsteps of other social platforms, Twitter announced that it will soon allow users to add stickers to their photos, reportedly another tactic to help boost the struggling platform. Perhaps the most interesting part of these stickers is that they will be searchable, just like a hashtag. Twitter hopes that stickers will eventually be a source of revenue, just like Snapchat’s branded filters. We’ll have to wait and see if stickers have a positive impact on Twitter’s stagnant growth. (Contributed by Online PR Specialist Ellen Borza)

Pinterest Enables an In App Shopping Bag for Buyable Pins

Desktop and Android users (with iOS soon to come) are now able to directly shop buyable pins using Pinterest’s new shopping bag function. The Pinterest Shop has partnered with brands to make their products available for purchase through the app. You can add items from different merchants—ranging from Kate Spade to Neiman Marcus—into your shopping bag and check out, only entering your information once. (Contributed by Online PR Specialist Sarah Walsh)

Pure Play Etailers Fail at Paid Search

Data from L2 and Similar Web show that Pure Play ecommerce retailers are bidding on 7X more keywords than omnichannel retailers. Most of those keywords are awareness keywords, which come with high CPCs and super low conversion rates. When will they wake up? I am glad our ecommerce retailer clients are showing significant growth and high conversion rates from SEM. (Contributed by Director of Search Marketing Justin Emig)

Amazon is the First Step for Shoppers

Even though the retailer beat Google out by only 3% the fact that shoppers start the product search on either Google or Amazon is astounding. Reviews and deals tend to be the main reason shoppers flock to these sources of information. The start of the search for information beginning on Amazon seems to be echoed in several other surveys as well. (Contributed by Online PR Specialist Anna Horn)

What We’re Listening To

Backstory with the American History Guys, “Hamilton: A History”

Since it is America’s birthday this weekend celebrate by learning a bit more about one of the founding fathers. Hamilton made our banking system what it is today and has as of late become quite popular due to a certain Broadway play. (Contributed by Online PR Specialist Anna Horn)


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