Next Year’s Marketing Budget: Going Beyond KPIs

Next Year’s Marketing Budget: Going Beyond KPIs

As the leaves fall from the trees and the weather turns cold, many marketers find themselves with the often daunting task of putting together their annual year-end budget. Ask any seasoned professional about their methodology (aside from those spreadsheet jockeys in...

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3 Traits To Expect from the Client Relations Team

3 Traits To Expect from the Client Relations Team

When vetting out digital marketing agencies for web, SEO, or PPC campaigns; prospective clients generally review the abilities of the respective department. The talent, experience, and knowledge that is displayed from the team can often help decide whether to choose...

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Marketing Mixology: Do you have the right mix?

Marketing Mixology: Do you have the right mix?

I recently had the privilege of speaking at Medtrade 2017, and my task was to help HME’s (Home Medical Equipment companies) determine the right “mix” of digital and (not versus) traditional tactics. To do so, we looked at the pros and cons, recommended budget...

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