Basic Internet Marketing: Part 3
“Content is King” is a phrase often used in the web design world. It’s a fact that people visit business web sites because they want to access information. Content is information and thus the reason why proper content is so crucial to a successful business web site.
Our first suggestion is to update your web site on a regular basis. Search engines love new content. This is why many Internet marketers suggest creating a blog and posting articles of interest on a regular basis.
So is a blog the all in one answer? Not by a long shot. First and foremost, you want to make sure that all your web site product information is as complete and updated. This includes text, photos, video, testimonials or anything else that is related to your product or service. Video is a great way to keep visitors on your site. Posting videos on YouTube not only attracts a new set of users but also doubles as means of free storage for your online video.
FAQ pages are another opportunity to showcase quality content. Most FAQ pages are full of related keywords which will help with overall SEO efforts of your business web site.