Oh, The Places You’ll Pin!

Pinterest is oh so familiar to all of us who are active on social media. In addition to helping us find inspiration for our favorite recipes and retailers, Pinterest is a great place for exploring new destinations as well.

Planning a vacation can be a great adventure and Place Pins can help you with ideas about where to visit and how to stay organized during the process. In addition to this, these Pins are beneficial to retailers and restaurants alike.

What Are Place Pins?

While they do not receive as much attention as regular Pins, Place Pins have an advantage because they provide users with maps and contact information about the destination of choice as you can see in the example below.

Pin-Erica1

How Do You Create Place Pins?

When creating a Place Pin select the option to add a map. In October Pinterest announced that addresses, phone numbers and hours will be automatically added to every Place Pin. In addition to this, there is also an ability to see the Pin on a map. If you are a business this is excellent news for your brand, and if you are a user, this will provide you with helpful information when traveling and visiting a variety of businesses. Place Pins are valuable to businesses because they provide consumers with contact information that they are looking for so they do not need to leave the site and find it elsewhere.

What is the Future of Place Pins?

These Pins will most likely grow with popularity and use over time. It will be interesting to see how businesses can better reach consumers in the coming months with these Pins. Pinterest has seen a large amount of success with Buyable Pins and Promoted Pins, especially for e-commerce businesses so Place Pins will likely follow.

In the meantime, if you are a business make sure your Pins are optimized to reach your audience and if you are a Pinterest enthusiast, consider incorporating Place Pins into your travel plans when you are planning your next trip!