What is Google Tag Manager? Only the top tool on the market for gathering data about the actions that users make on your website. And because it is a Google Product, Google Tag Manager works seamlessly with Google Analytics to capture user behavior.
What can I do with Google Tag Manager?
Google Tag Manager has a variety of uses, which include deploying conversions scripts without the use of a developer and capturing button clicks.
If you have Facebook ads running, you can use Google Tag Manager to deploy the Facebook pixel.
If you have buttons on your website, such as “add to cart” or “email us,” you can create tags in Google Tag Manager to capture button clicks.
If you have PDFs on your website, you can track downloads using Google Tag Manager.
What are the benefits of Google Tag Manager?
Additionally, Google Tag Manager works seamlessly with a data layer to capture your e-commerce transaction data. If you have multiple measurement and marketing automation tools, such as Google Analytics or Marketo, data layers are a lightweight solution to send transaction data to multiple sources.
How do I implement Google Tag Manager?
That’s where we can help you. Collaborating with our SEO and Web Development teams will ensure that Google Tag Manager is installed properly on your website and that it’s collecting data that matters to your business.
Let’s discuss how we can put Google Tag Manager to work for you and gain more meaningful data out of your marketing automation and analytics platforms.