Press & Media

Feb 07, 2014 Justin Emig Joins the Web Talent Marketing Team

LANCASTER, Pa., Feb. 7, 2014 /PRNewswire-iReach/ — Web Talent Marketing is pleased to announce the hiring of Justin Emig as its Search Marketing Manager, reporting directly to Mike Canarelli, CEO of Web Talent Marketing.

Emig will have oversight of the Search Marketing team, which includes Search Engine Optimization (SEO), Social Media, Content Marketing and Paid Search Marketing. Emig will be responsible for promoting Web Talent Marketing, client strategic direction and leading the Search Marketing team as Web Talent Marketing continues its growth and expansion.

“I am thrilled that Justin decided to join our team,” said Canarelli. “He shares our values and our focus on taking Web Talent Marketing to the next level and has the same strong emphasis as we do on the client experience. He has shown himself to be an extraordinary leader and has a proven track record.”

“I am profoundly honored to join Web Talent Marketing and the opportunity to lead such an incredibly skilled and passionate team.” Said Emig. “I look forward to partnering with their exceptional list of clients to utilize our award-winning services in order to become an extension of their marketing department and provide exceptional value.”

Justin Emig joins the Web Talent Marketing team from RPM International Inc. where he served as Product Manager for DAP, Inc. Prior to RPM International, Inc., Emig served as Category Segment Specialist at Woodstream Corporation.

Web Talent Marketing is a digital marketing agency that prides itself on fresh creativity, unparalleled expertise, prompt service, competitive pricing, and superior quality. Web Talent Marketing takes the time to get to know our clients – their industries, their products, their competition and their goals. Doing so allows us to blend our expertise with our clients’ unique target market to achieve more. Unlike other digital marketing agencies, Web Talent Marketing excels at employing marketing solutions that are results-centric; hence our tagline: Clever Methods. Proven Results. Visit www.webtalentmarketing.com for more information.

Media Contact: Mike Canarelli, Web Talent Marketing, (800) 405-2947, Ext. 101, mike@webtalentmarketing.com

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SOURCE Web Talent Marketing

Aug 26, 2013 WTM Nominated for 2013 Emerging Business of the Year

LANCASTER, Pa., Aug. 26, 2013 /PRNewswire-iReach/ — Web Talent Marketing has been named a finalist in the Central Penn Business Journal 2013 Emerging Business of the Year Awards. The Emerging Business of the Year award is part of the 2013 Business of the Year awards given by the Central Penn Business Journal. On November 4th, finalists, winners, and honorees will be recognized at the 10th annual black-tie awards event in Harrisburg.

“We are so thrilled to be a finalist this year,” says CEO Oliver Feakins. “Our business has expanded and grown especially in the past year, and we are seeing great things happening with our clients.” Web Talent Marketing was formed only a few years ago when Oliver Feakins and COO Mike Canarelli merged their two businesses into Web Talent Marketing. While Feakins focused on the marketing and search engine optimization aspects of Internet marketing, Canarelli brought in exceptional web design and creative talent. Now, Web Talent Marketing has 15 employees who all specialize in different aspects of the business: web design, SEO, branding, social media, pay-per-click (PPC) advertising, and more.

“A lesson we have learned and a policy we adhere to is always be ‘one person ahead’ of the workload,” says Vice President of Client Relations, Matt Self. “This way we’re never caught off guard, and can easily meet client needs without over-stretching our employees.” Web Talent Marketing has grown to expand into international markets, and even has an office based in Buenos Aires, Argentina.

Although Web Talent Marketing works with many international clients and large companies based out of state, they are dedicated to advancing central PA businesses. According to Canarelli, “we are dedicated to making Lancaster County a strong business hub through our clients and helping them grow their businesses via Internet marketing.” Web Talent Marketing has maintained involvement in the local community as part of the Chamber of Commerce and volunteering at different community events. They have offered their own expertise to others by creating a 300+ member group in Lancaster known as the “Lancaster SEO Meet-Up Group” which they host every few months to educate local business owners on ways to make their websites and internet marketing better for acquisition and conversion of visitors.

“Our success is defined through the success of our clients,” states Feakins. “If they were not successful, we could not be defined as an emerging business.”

Web Talent Marketing is a full-service digital marketing firm located in downtown Lancaster, Pennsylvania specializing in web design and search marketing. To learn more about the services they offer visit their website at www.webtalentmarketing.com.

Media Contact: Oliver Feakins, Web Talent Marketing, (800) 405-2947, oliver@webtalentmarketing.com

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SOURCE Web Talent Marketing

Jul 26, 2013 WTM Launches Website of The Future!

LANCASTER, Pa., July 29, 2013 /PRNewswire-iReach/ — Nationally recognized Search Marketing agency, Web Talent Marketing, recently launched a new version of their company website, www.webtalentmarketing.com. As a provider of web design and development services, it was important to keep the website technically and aesthetically current. “We recommend site redesigns every 2-3 years to our clients and our site is not exempt. We believe in practicing what we preach”, said COO, Mike Canarelli.

This new version comes equipped with all the latest CRO (conversion rate optimization) features and user engagement elements (e.g. live chat, interactive and free website analysis tools, social integration buttons) to ensure that visitors are able to easily find the information they are seeking. Creating this exceptional user experience was the task of Creative Manager, Brent Delperdang. “There’s a different feel when it’s your website…it’s personal. We know that clients and prospects alike will be evaluating us based on it. I’m confident they will be impressed!”

Renowned for Search Engine Optimization services, the SEO team also played a large role in the development of the new site. From keyword research to onsite page optimization, the site was built in such a way to ensure that it would be well read and received by Google and the other search engines. “We are a search marketing company, first and foremost,” said CEO, Oliver Feakins. “We took careful consideration of all on and off page elements. Just like it would be important for a landscaping company to have a well manicured lawn, it was important for us to have a well optimized website.”

Web Talent is committed to providing thought content leadership for search engine optimization, pay per click marketing, and social media marketing. Much of this content will be released publicly through their blog (http://www.webtalentmarketing.com/seo-blog/). “We envision our blog as a destination resource for search engine marketing leaders as well as local business people wanting to learn how to increase traffic and conversions through their websites,” said VP of Client Services, Matt Self. Visitors may subscribe to the monthly newsletter allowing them to receive much of this information directly into their inbox. In addition to the blog and newsletter briefs, Web Talent will soon offer free SEO tools that will provide various website link and metric evaluations. Visit www.webtalentmarketing.com to utilize these great resources.

Media Contact: Oliver Feakins, Web Talent Marketing, (800) 405-2947 x103, oliver@webtalentmarketing.com

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SOURCE Web Talent Marketing

Mar 12, 2013 WTM Donates $6,000 in Services to Startup Weekend Lancaster Winning Team

LANCASTER, Pa., March 12, 2013 /PRNewswire-iReach/ — Seattle based non-profit, Startup Weekend, came to Lancaster February 22-24 and representatives from local Internet Marketing agency, Web Talent Marketing, were pleased to participate as judges and donate $6,000 in services to the winning team.

“Startup Weekend is a movement that I believe in deeply. Aspiring entrepreneurs can benefit greatly from the advice given by those of us who have built, and continue to build, Internet startups,” says Oliver Feakins, CEO of Web Talent Marketing.

Web Talent will be donating $6,000 in services to the winning startup, Amazi. “Amazi” meaning ‘water’ in Rwanda makes it easy find water refill locations. The company is dedicated to reducing the waste of plastic containers and aiding in the clean water crisis around the world.

Web Talent and Amazi will be working together to determine how best to grow the use of Amazi’s GPS based mobile application and the number of water refill stations globally. Matt Self, Vice President of Client Services for Web Talent Marketing, was initially skeptical regarding the business model and overall need for such an application. “I was fairly hard on the group, but the more I challenged them, the more answers they had and passion they displayed. We are excited to help the good people of Amazi grow it big!”

Web Talent and Amazi will be meeting to discuss the project March 18th. All of Web Talent’s Internet Marketing Services (web design, web development, paid search, search engine optimization, social media marketing, etc.) will be available to Amazi and their Founder/Chief Water Officer, Crystal Plew. “We are extremely excited about working with Web Talent. The advice they provided during Startup Weekend helped us make sense of our data and became a pivotal part of our winning presentation. We have no doubt that working with them will be extremely beneficial for a successful launch of Amazi.”

Media Contact: Oliver Feakins, Web Talent Marketing, 800-405-2947 x103, oliver@webtalentmarketing.com

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SOURCE Web Talent Marketing

Jan 23, 2013 WTM Recognized for Reader’s Choice Award in 2012 by PromotionWorld.com

LANCASTER, Pa., Jan. 23, 2013 /PRNewswire-iReach/ — Web Talent Marketing announced today that they were awarded #4 in the 2012 Readers’ Choice Award. This is the 7th Annual Online Marketing Awards from PromotionWorld.com.

The award, voted on by fellow SEO agencies, clients and the general public, distinguishes Web Talent Marketing as a top global SEO agency and innovator in the year 2012. Industry peers and customers have recognized Web Talent as an agency that stands out from the crowd.

“We are honored to be recognized among such successful businesses,” says Web Talent Marketing Director of Search Lorianna Sprague. “We have been working hard and growing fast- expanding our team and product offerings- so it is especially rewarding to be acknowledged in the Readers’ Choice category. Of course, we share this honor with all of our clients who allow us to work on dynamic campaigns and manage top of the line websites to bring results.”

PromotionWorld.com defines the 2012 winners as those SEO agencies “who showed excellence in the rapidly changing online marketing environment and proved to be the leaders with outstanding contribution to the SEO industry.”

Previously, Web Talent Marketing has been recognized as a Top 10 SEO Company also by PromotionWorld.com, and has been named one of the 20 top search engine optimization firms in the world by TopSEO.com.

About Web Talent Marketing

Web Talent Marketing is a Lancaster, Pa.-based, full-service digital marketing agency harnessing the advertising power, cost-efficiencies and metrics of the Internet to expand clients’ website traffic and increase sales. Web Talent Marketing sits at the intersection of creativity and innovation to offer a one-stop-shop for progressive web design, development, advertising and search-engine marketing that leverages Internet’s accountability to maximize the return on web marketing investments. Learn more at www.webtalentmarketing.com.

Oliver Feakins, CEO Web Talent Marketing, 1-800-405-2947, Ext. 103, oliver@webtalentmarketing.com

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SOURCE Web Talent Marketing

Nov 16, 2012 WTM Supports The Victims of Hurricane Sandy

LANCASTER, Pa., Nov. 16, 2012 /PRNewswire-iReach/ — Hurricane Sandy was predicted to affect the entire East Coast, including many areas of Pennsylvania. Fortunately, Central Pennsylvania did not receive the brunt of the storm. However, New Jersey, Maryland and New York residents were not so lucky. In efforts to assist those who’ve lost their homes, businesses and belongings, Web Talent Marketing is donating funds through the Samaritan Purse Organization to provide clean drinking water, food and blankets to those in need.

Web Talent fully supports Samaritan Purse’s continuous mission to “Go and do likewise” to help rebuild the lives of those in desperate need, wherever they may be found. Web Talent founders and their team have raised funds by contributing a portion of October’s revenue to this organization. To encourage participation, Web Talent matched each and every dollar donated by its employees as well.

“With the holidays coming, there are so many families who will likely not be in their homes due to the destruction from Hurricane Sandy. As a team, we felt we should do our part in helping in any way we could,” says Mike Canarelli, CFO of Web Talent.

In conjunction with the financial assistance, several Web Talent employees have taken the initiative to donate items such as handmade quilts and personal items.

Since their humble beginnings, Web Talent Marketing has come a long way. Founded in 2010, Web Talent began as a three-person operation that has grown into a full service-marketing agency, offering a vast array of services, including Website Development, Search Engine Marketing, Social Media and Pay-per-Click Advertising. Promotion World Magazine recently recognized Web Talent as the 10th Best SEO Company in the Country.

“We contribute much of our success to our local community and we have great compassion for those whose lives have been turned upside down. We want to help rebuild lost neighborhoods in New York, New Jersey and Maryland,” says Oliver Feakins, CEO of Web Talent.

Web Talent encourages local community members to respond to the devastation of Sandy by visiting www.samaritanpurse.org. “Go and do likewise” by volunteering time, talents or sending a monetary donation to those in need.

Media Contact: Oliver Feakins Web Talent Marketing, 717-283-4045, oliver@webtalentmarketing.com

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SOURCE Web Talent Marketing

Jun 04, 2012 WTM’s Marketing Manager Earns Google Analytics Qualification

LANCASTER, Pa., June 4, 2012 /PRNewswire-iReach/ — Full-service digital marketing agency Web Talent Marketing is pleased to announce that its Marketing Manager, Brent Delperdang, has earned Google’s prestigious Analytics Qualification making it the only agency in the area to covet this title.

In 2009, Google launched its Analytics Individual Qualification (IQ), which allows individuals to demonstrate proficiency in Google Analytics. Google provides a free online course that covers web analytics techniques and Google Analytics implementation, administration, and analysis tools. The Google Analytics IQ program is tailored for agencies who want to retain and develop employees who are knowledgeable about Web analytics, and for individuals who seek ways to improve their job prospects or further their own personal development.

“We are proud that Brent took the initiative to further his professional development and receive recognition for his excellent web analytics skills,” says Mike Canarelli, Web Talent’s chief operating officer. “We are also proud to be one of the only agencies in the area to obtain this recognition, allowing us to offer superior work to our clients.”

Brent has been with Web Talent Marketing for over four years. From conversion focused website design to user-friendly interfaces, Brent oversees the process and creates new-age marketing solutions that fit the goals and objectives of WTM’s clients. Brent holds a B.S. in Technology from Pittsburg State University in Kansas. Brent graduated one year ahead of schedule and at the top of his class with a 3.8 GPA.

About Web Talent Marketing

Web Talent Marketing is a Lancaster, Pa.-based, full-service digital marketing agency harnessing the advertising power, cost-efficiencies and metrics of the Internet to expand clients’ website traffic and increase sales. Web Talent Marketing sits at the intersection of creativity and innovation to offer a one-stop-shop for progressive web design, development, advertising and search-engine marketing that leverages Internet’s accountability to maximize the return on web marketing investments. Learn more at www.webtalentmarketing.com.

Media Contact: Mike Canarelli, Web Talent Marketing, 1-800-405-2947, mike@webtalentmarketing.com

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SOURCE Web Talent Marketing

May 23, 2012 WTM Welcomes New Vice President

LANCASTER, Pa., May 23, 2012 /PRNewswire-iReach/ — Full-service digital marketing agency Web Talent Marketing is pleased to welcome Matt Self as the agency’s newest Vice President. Initially, Self will focus on developing new business channels as well as overseeing daily internal operations and identifying appropriate employee growth strategies.

“We are incredibly thrilled that Matt joined our team,” says Mike Canarelli, Web Talent’s chief operating officer. “Not only does Matt have experience in internet marketing and management, he also practices a glass-half-full approach that is contagious among our employees. His energy, spirit and leadership qualities made him a prime candidate for the position.”

Beginning his career in education, Matt taught Health and Physical Education while earning his Master’s Degree from East Carolina University. Moving into business, he served as Vice President of an internet-based agency helping it achieve two-time Inc. 500 status. His belief in social media, SEO, PPC, and technology in general, as a means to grow business, has been a driving force throughout his career. Growing companies wisely and profitably through development of sound internet marketing strategy combined with keeping interactions personal is what makes Matt an exceptional leader.

Matt, a Michigan native and Lancaster transplant, has been happily married to his wife, Lisa, for 12 years, and they have two daughters, Elisabeth and Alayna. An avid sports fan, Matt bleeds University of Michigan Maize and Blue. So, when not playing Barbies and/or dress-up, he can be found debating the business of sport or just watching a good Michigan football game. He is also actively involved in his local church community.

About Web Talent Marketing

Web Talent Marketing is a Lancaster, Pa.-based, full-service digital marketing agency harnessing the advertising power, cost-efficiencies and metrics of the Internet to expand clients’ website traffic and increase sales. Web Talent Marketing sits at the intersection of creativity and innovation to offer a one-stop-shop for progressive web design, development, advertising and search-engine marketing that leverages Internet’s accountability to maximize the return on web marketing investments. Learn more at www.webtalentmarketing.com.

Media Contact: Mike Canarelli, Web Talent Marketing, 1-800-405-2947, mike@webtalentmarketing.com

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SOURCE Web Talent Marketing

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