Case Studies

While exemplary performance and client successes are the goal of every campaign, below are just a few of the many successful campaigns Web Talent has developed in a variety of verticals. Select any of the examples listed below to see how our team of Internet marketers overcame client challenges to exceed goals and expectations.

Featured Case Studies

PPC: Business Card Manufacturing

Against some large, mature, and deep pocket competitors, our client had minimal success with their Search Engine Marketing efforts previously, which was managed internally. With increases to lead count and a reduction in cost per lead being the goal, our goal was to ensure they were present for the most relevant queries, targeting those ready to buy. The results were not only great results, but results that allowed them to make larger expansion business decisions and better take on their larger competitors.

Learn More: Business Card Manufacturer PPC Case Study

SEO: Health & Beauty Ecommerce

In a market dominated by historically-dominate big brands, our client was selling high quality, value based products, available via ecommerce ONLY. Their goals were simple, improve revenue from non-paid sources (primarily non-branded queries), cultivate an active group of high-value influencers, and improve brand awareness. After 12-18 months, success was strong, with a 55% growth in revenue, originating from organic search, which equates to over $1.3 million in revenue growth, vs. prior year, as well as high rankings for high-value non-branded queries.

Learn More: Health & Beauty Ecommerce SEO Case Study

PPC: Apparel Ecommerce Paid Shopping

Within one of the largest growing sectors for eCommerce, our client owned aggressive pricing, the Google Trusted Store accreditation, a growing product offering, and exemplary service, but experienced trouble getting their Shopping Advertising campaigns to showcase positive ROI. By completely restructuring their Shopping campaign to better match the consumer’s shopping habits, we were able to achieve 101% increase in revenue from shopping, which increased their ROI from the Google Shopping campaign from 2:1 to 7:1.

Learn More: Apparel Ecommerce Paid Shopping Case Study

PPC: Sporting Goods Ecommerce Paid Shopping

When a regional sporting goods reseller looked to take their business national, ecommerce was the most logical way to increase their footprint and expand their customer base. Trying to save on the expense of an outside partner, the reseller launched their search engine marketing campaign in-house, including their Google Shopping campaigns. A few short months into the campaign, the reseller was losing money. With a goal of profitability for the campaign, especially entering their busy season, we were able to turn a $199 cost per acquisition into a $31 cost per acquisition. This equates into a 172% increase in conversion rate, and a 1,204% increase in revenue from their Search Engine Marketing efforts.

Learn More: Sporting Goods Ecommerce Paid Shopping Case Study

SEO: Home Improvement Small Business

In a market saturated by home improvement contractors, this small business had a difficult time standing out. The client’s singular focus was increasing its share of the residential market in the south central Pennsylvania area; so relevant leads were the name of the game. Our goals included improving rankings for unbranded terms, increase leads from organic/referral sources, and increase brand awareness. Through a combination of Technical SEO and Online PR, we were successful in increasing our client’s organic traffic by 107%, compared to prior year as well as greatly improved their lead count, thus allowing them to expand into other channels.

Learn More: Home Improvement Small Business SEO Case Study

SEO: Travel and Tourism

Our partnership with this client began with the objectives of expanding their digital presence, increasing site traffic, and generating more leads. The client is a transportation provider in the group travel and tourism industry, so ensuring the company was listed in relevant travel directories was a top priority. Earning link opportunities with authoritative travel publications became an important part of our strategy to increase the client’s branding among their target audience. Web Talent’s efforts resulted in a 50.67% increase in organic traffic and a 49.07% increase in goal completions for the client.

Learn More: Travel and Tourism SEO Case Study

Facebook Remarketing: Business Services

After completely rebuilding our client’s Paid Search account and contributing strong leads, we were challenged with continuing to increase leads onto other mediums. We embarked on a paid Facebook advertising campaign to diversify their marketing efforts and reach consumers on multiple channels. One of those tactics was remarketing and here is the success that we achieved with that campaign.

Learn More: Business Services Remarketing Case Study

Google Penalty Recovery: Communications

Our client was recently hit with a manual Google penalty for unnatural links and they challenged Web Talent to clean up their backlink profile, regain rankings for their top terms, and increase their organic traffic as a result. The end result was not only the penalty being removed, but an increase in goals and new customers.

Learn More: Communications Google Penalty Recovery Case Study

SEO: Consumer Goods

Inheriting an overaggressive and outdated SEO strategy, the client’s lofty goal was to increase organic traffic for broad and competitive keywords. Web Talent’s SEO gurus identified missed opportunities and focused on long-term Internet marketing tactics to not only increase organic traffic, but increase organic revenue and conversion rate.

Learn More: Consumer Goods SEO Case Study

SEO: Large Ticket Consumer Goods

Our client came to us to increase their online presence, sales, as well as increase traffic to their website. They are in the high-dollar niche Ecommerce business, with high competition and extensive regulation. The end result was increased brand awareness, leading to increased traffic, sales and improved rankings. See how we did it.

Learn More: Large Ticket Consumer Goods SEO Case Study

SEO: Legal

This particular client came to us with the goal of increasing their local exposure and online leads using Internet marketing. Web Talent welcomed this challenge and immediately started the website redesign and optimization coupled with a strong local SEO campaign. The campaign focused on content marketing and positioning the client as the thought leader in their space. The result was national attention and a steady stream of local leads that you need to see to believe.

Learn More: Legal SEO Case Study

PPC: Trade Association

With great national branding and exposure, the client was looking to bolster their lead funnel and increase online revenue. After 6 years with a local PPC management company in their area they were continually disappointed with their ROI. Web Talent embarked on an aggressive and fully optimized Paid Search campaign that increased ROI almost 300% in 6 short months.

Learn More: Trade Association PPC Case Study

Social Media: Career Services

Our client challenged us to increase traffic, conversions, and improve online rankings. This campaign was particularly exciting for our team because we were competing against some very well known brands with monthly marketing budgets that rivaled this client’s annual budget. Needing a linkable asset capable of achieving social virility, our team developed an infographic that resonated strongly with a national audience and resulted in a nearly 300% increase in goal completions as well as exposure on global websites.

Learn More: Career Services Social Media Case Study

Google Penalty Recovery: Cosmetics

Recently hit by a manual Google penalty, the client challenged Web Talent with the lofty goal of recovering traffic to pre-penalty numbers in time for the all important holiday season. The end result was not only full traffic recovery, but also additional traffic and revenue growth!

Learn More: Ecommerce Google Penalty Recovery Case Study