April 29th, 2011

Merger places Web Talent Marketing at forefront of Internet marketing in Lancaster Axis Creative Group, WebTalentSEO combine to form full-service digital marketing agency

Lancaster, Pa. —On a mission to help companies expand website traffic to increase sales, the owners of Axis Creative Group and WebTalentSEO have merged to form Web Talent Marketing, one of the only Lancaster, Pa.-based full-service digital marketing agencies. Web Talent Marketing harnesses the advertising power, cost-efficiencies and metrics of the Internet through a results-driven search marketing menu. Unlike other agencies offering entry-level Internet marketing in conjunction with more traditional advertising and marketing services, Web Talent Marketing’s core business quantifies and tailors web marketing strategies to ensure clients reach larger, more targeted audiences and directly grow sales. A flourishing client base in response to the agency’s combined strength and proven results has already demanded a planned expansion of Web Talent Marketing’s staff and office space and places the company at the leading edge of Lancaster’s emerging technology corridor.

 

Web Talent Marketing’s Chief Operating Officer Mike Canarelli and Chief Executive Officer Oliver Feakins said the partnership elevates both former companies’ strengths—Axis’s web design and development and WebTalentSEO’s search marketing—to place their Internet marketing agency at the intersection of creativity and innovation. Clients will benefit from a one-stop-shop for progressive web design, development, advertising and search-engine marketing that leverages the Internet’s accountability to maximize the return on web marketing investments and directly contribute to sales.

 

“Oliver and I love working in the Internet marketing space and are excited about joining forces to offer advanced Internet marketing strategies that are capable of increasing client sales to levels previously unobtainable,” said Canarelli, founder of former Axis Creative Group. “The Internet is a completely scalable model. The fact that we can measure a precise return for our clients’ digital marketing investments is incredible and makes our services much more effective than the traditional, static marketing mediums of yesterday.”

 

“The fact that Mike and I are both professional e-marketers and entrepreneurs created a natural evolution toward Web Talent Marketing and also allows us to blend our expertise with our clients’ expertise to achieve more for them,” said Feakins, former WebTalent SEO President. “We understand the nature of business—the demands of customer engagement, satisfying budgets and proving return on investments. We propose solutions and ideas that not only center on results, but that are also practical and feasible for our clients’ needs.”

 

In addition to clever methods backed by proven results, Canarelli’s and Feakins’ broad experience in sales, technology, marketing and business ownership also sets Web Talent Marketing apart from other marketing companies. Canarelli founded Canarelli Design in 2000 and rebranded the company to Axis Creative Group in 2007. Feakins broke away from a successful career in search marketing and social media to form his own company, WebTalentSEO, in 2008.

 

For more information, visit www.webtalentmarketing.com. For photos of Mike Canarelli and Oliver Feakins or for graphic file of WebTalent Marketing logo, contact mike@webtalentmarketing.com or call 717-283-4035.

Published by Brent Delperdang on April 29th, 2011 in Web Talent News

April 27th, 2011

American Heart Association Hosts First Annual “Go Red Por Tu Corazon” Soccer Tournament April 23 in Lancaster

Lancaster Internet Marketing Firm Web Talent Marketing Sponsoring the Event

Lancaster, PA — Web Talent Marketing, a full-service Internet marketing firm headquartered in Lancaster, Pennsylvania, is sponsoring the American Heart Association, Lancaster Division’s first annual Go Red Por Tu Corazon Soccer Tournament that will be held April 23 at Lancaster Community Park.

“Michelle Gonzalez [soccer tournament coordinator] gave us a little pop quiz recently,” said Oliver Feakins, Web Talent Marketing CEO. “She asked us which disease kills the most women per year, heart disease or breast cancer? We all said breast cancer, of course. But we were wrong! It’s heart disease.

“So when she asked us to be a sponsor, we said yes immediately.”

Heart disease, in fact, is the number one killer of women in America today, according to the American Heart Association. Heart disease, along with its relatives stroke and other cardiovascular diseases, kills nearly twice as many women in the U.S. each year as all forms of cancer, including breast cancer.

“Many people think breast cancer kills more people than heart disease and that’s no surprise,” Gonzalez said. “Individual and organizational activists have done a great job of raising awareness of that horrific disease.

“Yet many women aren’t aware that it’s heart disease that they should fear more,” Gonzalez continued. “Which is why the Lancaster division of the AHA is holding this first-annual soccer tournament — to help raise awareness, especially among the Latino community. We’re using ‘Por Tu Corazon,’ Spanish for ‘For Your Heart.’”

The soccer tournament begins at 9 a.m. April 23 at Lancaster Community Park, Akins Avenue, with play continuing until about 4 or 5 p.m. Each team will play at least four games (or more, depending on how many games a team wins). Teams are comprised of 10 members ages 16 and older and play in the “5×5 style,” with five team members playing at any one time (four players and one goalie).

“We’re holding this first ‘Por Tu Corazon’ soccer tourney to help treat, educate and raise funds to fight heart disease in women. It’s going to be a great way to raise awareness and get participants hearts’ pumping!”

The cost to participate is $100 per team before April 1 (or $150 after April 1; registration closes April 15). For more information, contact Gonzalez at (717) 327-7002 or via e-mail at michelle.gored@gmail.com.

About the Lancaster Division of the American Heart Association:
The American Heart Association is committed to fighting heart disease and stroke and raising awareness of these diseases. As part of its mission, it focuses on specific causes designed to help people achieve a heart-healthy lifestyle. Each of the AHA’s cause initiatives reaches out to the public with resources and information to help them take positive action.

Visit the Lancaster’s Division Website Or call 717-393-0725.

About Web Talent Marketing
Web Talent Marketing is a full service digital marketing agency offering cutting edge Web marketing services to clients across the globe. The company provides online marketing services such as search engine optimization (SEO), Pay-Per-Click (PPC) management, social media marketing, as well as Web design and development. Web Talent Marketing also offers customized Internet marketing consulting as well as SEO training for in-house marketing departments. The firm’s SEO and design experts stand ready to provide fully customized internet marketing services for any size marketing campaign.

For more information, visit www.webtalentmarketing.com or call or e-mail Oliver Feakins toll-free at (800) 405-2947 or at oliver@webtalentmarketing.com.

Published by Brent Delperdang on April 27th, 2011 in Web Talent News